Al Mocha Port Khofi Phukusi by Elena Gamalova is a highly esteemed winner of the very prestigious 2022 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2022
Al Mocha Port Khofi Phukusi
Client: Al Mocha Port
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
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The Design
About Al Mocha Port Khofi Phukusi
Mitundu yambiri yamapangidwe a Al Mocha Port, Saudi Arabia. Kupanga kumalimbikitsidwa ndi mbiri yakale, chikhalidwe, ndi chiyambi kuti apange chizindikiritso chomwe chimalimbitsa zowona komanso ukadaulo. Zoyikapo ndi zoyera, zomveka, zodziwika bwino, osati zodzaza ndi zambiri, zomwe zimagwirizanitsa zakale ndi zamakono. Mitundu ya Navy Blue, Forest Green, ndi Golide ikufuna kukopa chidwi chamakasitomala. Fanizo la khofi m'mbali limagogomezera chidwi cha wopanga pazosankha zamalonda. Dongosolo losinthika lolembera limalola mtunduwo kuti uzitha kusintha zomwe amapereka mosavuta, chaka chonse.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Al Mocha Port Khofi Phukusi ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Al Mocha Port Khofi Phukusi akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Al Mocha Port Khofi Phukusi ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
- Dimensions & Packaging
- Width 125 mm x Depth 80 mm x Height 195 mm
250 grams - Tags
- specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
- Production Technology
- Aluminum Stand Up Pouch, flat bottom, quad seal.
- Design Challenge
- The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
- Research
- The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.
Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century. - Inspiration
- The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum. - Project Duration
- The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
- Operation Flow
- In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
- Image Credits
- Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova
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