Dizayini ya Broken Top Brewing Co Craft Beer Ntchito Yaikulu: Kanthu Koyikamo Zakumwa ndi Jackie Jiabei Jiang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
ChitsuloMapaketi· 2022
Broken Top Brewing Co Craft Beer Ntchito Yaikulu: Kanthu Koyikamo Zakumwa
Kasitomala: BrokenTop Brewing Co
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #140639Kapangidwe
Za Broken Top Brewing Co Craft Beer Ntchito Yaikulu: Kanthu Koyikamo Zakumwa
Mawu a M'buku: Broken Top Brewing Co Craft Beer ndi kapangidwe ka kanthu koyikamo zakumwa kopangidwa kwa mtundu wa mowa wapadera wopangidwa pang'onopang'ono, umene umapanga mowa wamtundu wa IPA ndi pilsner. Chithunzi chachikhalidwe chimatengera lingaliro kuchokera ku zoseweretsa zakale. Chizindikiro chophatikizidwa chimasintha malingana ndi mtundu wa mzere uliwonse wa zinthu ndipo chimalumikizana ndi chithunzicho kuti apange chinyengo cha maonekedwe. Zitini zake zimapangidwa ndi aluminiyamu wa buluu, wokonzedwa mwapadera kuti afikire mtundu wakuya wa "navy" umene ndi wosowa kwambiri m'zitini za aluminiyamu. Kusindikiza kwa inki mothamanga kwambiri (ultra-high speed ink-jet printing) pogwiritsa ntchito unyinji wa inki yoyera kumapangitsa zithunzizo kuoneka bwino kwambiri. Chitini chachikhalidwe cha 211 chimatha kukhala ndi malita 12 a ounce.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Broken Top Brewing Co Craft Beer Ntchito Yaikulu: Kanthu Koyikamo Zakumwa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Broken Top Brewing Co Craft Beer Ntchito Yaikulu: Kanthu Koyikamo Zakumwa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Broken Top Brewing Co Craft Beer Ntchito Yaikulu: Kanthu Koyikamo Zakumwa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
- Miyezo ndi Kuphimba
- standard 211 body diameter can for 12oz beverage
- Zizindikiro
- packaging, craft beer, beverage, beverage packaging, can, aluminum
- Teknoloji Yopangira
- This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
- Vuto la Dizayini
- The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
- Kafukufuku
- User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
- Chilimbikitso
- Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
- Nthawi ya Polojekiti
- Project started in early 2021 and finished in late September 2021 in New York City.
- Mdondomeko ya Ntchito
- The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
- Mamembala a Gulu
- Jackie Jiabei Jiang
- Mwini Zithunzi
- Not applicable
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
