Borjomi Phukusi Lapadera Lochepera by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2023
Borjomi Phukusi Lapadera Lochepera
Client: Borjomi
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #141264The Design
About Borjomi Phukusi Lapadera Lochepera
Kugwedezeka kwamphamvu, zozimitsa zomwe zimakongoletsera mlengalenga wa Borjomi, ndi wamkulu wokhala ndi mawonekedwe amphamvu, mbawala. Wamatsenga amene anasandulika chizindikiro cha chikhalidwe cha Georgia. Chithunzi chowoneka cha "Wotsitsimutsa Wamkulu". Borjomi wavala kuwala kwa zikondwerero ndipo mbawala, imakwera kuchokera pa denga, kutuluka m'madzi othamanga. Mozungulira, mtanda wa Bolnisi m'madzi, pakati pa moyo. Mizere ya utawaleza imaphatikizidwa ndi mizere ya zozimitsa zophulika, kugogomezera mayendedwe. Mtundu wofiira umakulitsa chikondwerero, ndipo madzi amasokonezedwa ndi mayendedwe a kugwedezeka kwa chilengedwe.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Borjomi Phukusi Lapadera Lochepera ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Borjomi Phukusi Lapadera Lochepera akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Borjomi Phukusi Lapadera Lochepera amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
- Tags
- Packaging design, limited edition, can design, sparkling water
- Design Challenge
- The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging. - Inspiration
- Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator". - Project Duration
- The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
- Operation Flow
- The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
- Team Members
- creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris
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