Kellipops Kupakira by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
ChitsuloMapaketi· 2023
Kellipops Kupakira
Client: Viap
Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #141266The Design
About Kellipops Kupakira
Kusangalala; Chilakolako; Chokoleti ponseponse. Ganizani za Charlie ndi The Chocolate Factory. Tsiku kumeneko lingawonekere bwanji? Maswiti a chokoleti akanathuluka m'zipolopolo zawo ndipo ndi mphamvu zozizwitsa, akanavina mozungulira inu, akukuitanani kuti muvine nawo ndi kuwatenga kuti akhale anu. Choyamba, ojambula mapangidwewo adawona kudzera m'malingaliro awo ndipo adamva akuphulika. Adawaona kudzera m'zipolopolo zawo ndipo adayankhulapo ku mzimu. Kenako adawapanga mapangidwewo. Ndi mawu awo, mapangidwe awo a thupi, zinthu za mvula, ndi mitundu yamphamvu zomwe zimalengeza chilakolako chosatha kwa iwo.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Kellipops Kupakira ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Kellipops Kupakira akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Kellipops Kupakira amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
- Dimensions & Packaging
- Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm - Tags
- Rebranding, packaging design, snack, chocolate snack
- Production Technology
- Plastic Doypack
- Inspiration
- The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
- Project Duration
- The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
- Team Members
- Creative Director - Antonia Skaraki
Art Director - Andreas Deskas
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