Zhi Hou Chinese Baijiu Phukusi by Xiongbo Deng

Zhi Hou Chinese Baijiu Phukusi by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

SilivaMapaketi· 2023

Zhi Hou Chinese Baijiu Phukusi

by Xiongbo Deng

Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

Verify Award Status for #141601

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhi Hou Chinese Baijiu Phukusi

Ichi ndi Chinese Baijiu chokongoletsedwa ndi citrus chotchedwa "Zhi Hou". Ku Yunnan, ku China, anthu adzasintha moŵa wabwino kwambiri wa citrus kukhala baijiu. Chiŵerengero cha zinthu zopangira izi chafika pa mlingo wa mapaundi 20 a citrus omwe amawotcha mapaundi a Baijiu, kotero amatha kugulitsidwa mochepa kwambiri. kotero kuti mawonekedwewo asawoneke ngati osasangalatsa. Mawonekedwe a kapu ya botolo, wopanga adatengera mwachindunji nthambi za citrus, botolo litayikidwa mu thumba la lalanje, kapu ya botolo imawululidwa.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

Zhi Hou Chinese Baijiu Phukusi ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Zhi Hou Chinese Baijiu Phukusi akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Zhi Hou Chinese Baijiu Phukusi ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
Dimensions & Packaging: 150mm x150mm x165mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
Production Technology: Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
Design Challenge: The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
Research: Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
Inspiration: This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
Project Duration: The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
Operation Flow: The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
Patents: No
Image Credits: Creative Director：Xiongbo Deng
Designer：Lingyun creative team