Meer Kulongedza Khofi Nthawi Yomweyo by Masoud Najafi Amirkiasar

Meer Kulongedza Khofi Nthawi Yomweyo by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

BronzeMapaketi· 2023

Meer Kulongedza Khofi Nthawi Yomweyo

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meer Kulongedza Khofi Nthawi Yomweyo

Kapangidwe kapaketi kazinthu zatsopano zogulitsa pamsika sikungokhudza luso lopanga komanso luso lomvetsetsa makasitomala & # 039; malingaliro ndi kuyimirira pamashelefu motsutsana ndi omwe akupikisana nawo. Pokhala ndi ma nuances awa m'maganizo, kapangidwe kake ka Meer katengera kapangidwe kazinthu zomaliza kukhala fanizo kuti lilimbikitse ndikupangitsa chidwi chonse cha okonda khofi. Komanso, masanjidwe ake komanso kukula kwa mafonti osagwirizana kumathandizira kwambiri kukopa ogula kuti agule. Mapangidwe awa amapangidwa ndi chiyembekezo chopanga kusintha kwakukulu pashelufu yachakumwa m'masitolo.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Meer Kulongedza Khofi Nthawi Yomweyo ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Meer Kulongedza Khofi Nthawi Yomweyo akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Meer Kulongedza Khofi Nthawi Yomweyo amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020