Heivy Ntchito Yoyambirira: Kachikho ka Chakumwa cha Collagen by Jessica Yang - WeBranding Global is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2023
Heivy Ntchito Yoyambirira: Kachikho ka Chakumwa cha Collagen
by Jessica Yang - WeBranding Global
Client: WeBranding Global
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #141987The Design
About Heivy Ntchito Yoyambirira: Kachikho ka Chakumwa cha Collagen
Mawu a M'buku: Heivy ndi kapangidwe ka kachikho ndi chizindikiro cha mtundu wa zakumwa zamadzimadzi za collagen. Mzerewu uli ndi zinthu zisanu zotchedwa Lullaby, Uplift, Revive, Fortify ndi Protect. Botolo lililonse limagwiritsa ntchito mitundu ndi zithunzithunzi zake kuti zisonyeze kukoma kwake kosiyana, pomwe kapangidwe kofanana kamasunga mgwirizano wa mzere wonsewu. Zakumwazi zimaikidwa m'mabotolo agalasi okhala ndi masentimita 35 kutalika, 35 mulifupi, ndi 107 msinkhu, opangidwa ndi zinthu zomwe zimatha kugwiritsidwanso ntchito kwathunthu. Cholinga cha kapangidweka ndi kupatsa mtunduwo uthenga womveka bwino ndi wosinthasintha wa thanzi ndi mphamvu.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Heivy Ntchito Yoyambirira: Kachikho ka Chakumwa cha Collagen ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Heivy Ntchito Yoyambirira: Kachikho ka Chakumwa cha Collagen akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Heivy Ntchito Yoyambirira: Kachikho ka Chakumwa cha Collagen amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
- Dimensions & Packaging
- Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm) - Tags
- Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
- Production Technology
- When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
- Design Challenge
- Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
- Research
- Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
- Inspiration
- Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
- Project Duration
- The brand started in 2017 in New York, NY.
Rebranded in September 2020.
The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia. - Operation Flow
- By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
- Team Members
- Creative Director: Jessica Yang
WBG Creative Team
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