Dizayini ya Nianfenyuanjiang Gu3o Kapangidwe ka Zovala za Mowa ndi Jinhui Liang, Keyong Dong and Rui Wu ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2023
Nianfenyuanjiang Gu3o Kapangidwe ka Zovala za Mowa
ndi Jinhui Liang, Keyong Dong and Rui Wu
Kasitomala: Anhui Gujing Distillery Co. Ltd
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #142192Kapangidwe
Za Nianfenyuanjiang Gu3o Kapangidwe ka Zovala za Mowa
Gu30 ndi botolo lopangidwa kuti liikemo baijiu, mowa wachikhalidwe wa ku China. Kapangidwe kameneka kakupitiliza mzere wa zinthu za Nianfenyuanjiang ndipo kakusunga mawonekedwe a botolo omwe anakhazikitsidwa kale komanso chithunzi cha chinjoka. Botololi lapangidwa ndi sarin, chinthu chowala komanso choonekera bwino, kotero kuti mawonekedwe a chinjoka osemedwa amaoneka momveka bwino ndipo madzi a mkati amaoneka mosavuta. Galasi, pulasitiki, acrylic ndi pepala zimagwiritsidwa ntchito pokonza zovalazo. Zinthu zachifumu zikukumbutsa mbiri yakale ya kupanga mowa ya kampani yopanga mowayi. Cholinga cha kapangidwe kameneka ndi kuika chinthuchi mu gulu la zinthu zapamwamba mu msika wa baijiu.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Nianfenyuanjiang Gu3o Kapangidwe ka Zovala za Mowa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Nianfenyuanjiang Gu3o Kapangidwe ka Zovala za Mowa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Nianfenyuanjiang Gu3o Kapangidwe ka Zovala za Mowa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
- Miyezo ndi Kuphimba
- Width 15.4cm x Depth12cm x Height 28.5cm
- Zizindikiro
- Baijiu, spirit, packaging
- Teknoloji Yopangira
- glass, plastic, acrylic, paper
- Vuto la Dizayini
- The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
- Kafukufuku
- Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
- Chilimbikitso
- This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
- Nthawi ya Polojekiti
- from 2021 to 2022, Bozhou City, Anhui Province, China
- Mdondomeko ya Ntchito
- The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
- Mamembala a Gulu
- President:Jinhui Liang
Director of Brand Management Center:Keyong Dong
Product Designer:Rui Wu
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
