Dizayini ya Ocean Blue Ntchito Yaikulu ya Kupaka ndi Kuphimba Zakumwa Zoledzeretsa ndi Jingzhang Xiao and Dongyan Ruan ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
BronzeMapaketi· 2023
Ocean Blue Ntchito Yaikulu ya Kupaka ndi Kuphimba Zakumwa Zoledzeretsa
ndi Jingzhang Xiao and Dongyan Ruan
Kasitomala: Jiangsu Yanghe Distillery Co., Ltd
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #142370Kapangidwe
Za Ocean Blue Ntchito Yaikulu ya Kupaka ndi Kuphimba Zakumwa Zoledzeretsa
Ocean Blue ndi kapangidwe ka chophimba cha mowa wa baijiu. Botolo limatsatira muyeso wa Fibonacci spiral, kupereka mawonekedwe ofanana ndi amphamvu omwe ndi osavuta kugwira ndi kutsegula. Gawo lakumtunda limamalizidwa ndi zowala zagolide zomwe zimakumbutsa mchenga wa gombe, pamene gawo lakumunsi limapakidwa mtundu wa buluu wa nyanja. Copper plate lithography, njira ya cat-eye ndi embossing zimagwiritsidwa ntchito kukonza mawonekedwe a pamwamba pa chinthucho. Bokosi lakunja lapangidwa ndi pepala lofiirira lokhuthala ndi mkati mwoyera, pamodzi ndi thonje lofewa komanso chophimba chowombedwa. Njira yamakodi imalumikiza botolo lililonse, bokosi ndi kesi kuti zithandizire kuteteza chinthucho ku zabodza.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Ocean Blue Ntchito Yaikulu ya Kupaka ndi Kuphimba Zakumwa Zoledzeretsa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Ocean Blue Ntchito Yaikulu ya Kupaka ndi Kuphimba Zakumwa Zoledzeretsa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Ocean Blue Ntchito Yaikulu ya Kupaka ndi Kuphimba Zakumwa Zoledzeretsa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
- Miyezo ndi Kuphimba
- 140mmx115mmx320mm，
- Zizindikiro
- crafts, Baijiu, spirit, packaging, art
- Teknoloji Yopangira
- Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister. - Vuto la Dizayini
- Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
- Kafukufuku
- In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases. - Chilimbikitso
- The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
- Nthawi ya Polojekiti
- 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu. - Mdondomeko ya Ntchito
- The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
- Mamembala a Gulu
- Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
