Happy Petty Ntchito Yaikulu: Kutulutsa Kwa Chakudya cha Ziweto by Luo Heng is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2023
Happy Petty Ntchito Yaikulu: Kutulutsa Kwa Chakudya cha Ziweto
by Luo Heng
Client: Shenzhen Megacombine Technology Co., Ltd
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #144363The Design
About Happy Petty Ntchito Yaikulu: Kutulutsa Kwa Chakudya cha Ziweto
Malemba a Bukhu: Happy Petty ndi kapangidwe ka kutulutsa kwa chakudya cha amphaka. Mndandandawu umagwiritsa ntchito zithunzi za anthu asanu ndi mmodzi, ndipo munthu aliyense akuyimira mtundu wosiyana wa chakudya cha amphaka. Zovala, mitundu ndi zinthu za zithunzi zimasintha kuchoka pa munthu wina kupita pa wina, kotero kuti chotulutsa chilichonse chili ndi umunthu wapadera. Anthuwa adalimbikitsidwa ndi zithunzi zochokera pa zojambula zotchuka komanso anthu odziwika pa zovala. Mitundu yowala imagwiritsidwa ntchito kukopa chidwi komanso kuchoka ku njira yakale ya kutulutsa chakudya cha ziweto. Kapangidwe kameneka kali ndi cholinga chosonyeza mgwirizano wapakati pa anthu amakono ndi ziweto zawo.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Happy Petty Ntchito Yaikulu: Kutulutsa Kwa Chakudya cha Ziweto ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Happy Petty Ntchito Yaikulu: Kutulutsa Kwa Chakudya cha Ziweto akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Happy Petty Ntchito Yaikulu: Kutulutsa Kwa Chakudya cha Ziweto amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Team Members
- Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian - Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
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