Q Sky Pilates Chizindikiro cha Mtundu (Brand Identity) by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

ChitsuloZithunzi· 2023

Q Sky Pilates Chizindikiro cha Mtundu (Brand Identity)

by Yuanyuan Yang

Client: Q Sky

Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category

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Verified Award Winner

Verify Award Status for #144502

View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Chizindikiro cha Mtundu (Brand Identity)

Q Sky Pilates ndi chizindikiro cha mtundu chomwe chinapangidwira situdiyo ya Pilates. Chilembo Q chajambulidwa ngati mbalame ikuuluka momasuka mumlengalenga, kulumikiza dzina la situdiyoyo ndi mmene munthu amamvera kupepuka, ufulu, ndi kupumula. Chilembochi chimagwira ntchito ngati chithunzi chodzimira chokha, ndipo chimakhalabe chogwirizana ndi mtundu wa zilembo zomwe zimagwiritsidwa ntchito pa dzina lonse la mtunduwo. Chizindikirochi chimagwiritsidwa ntchito pa zizindikiro za m'malo, zovala za masewera, makapu amadzi, ndi makhadi a mamembala, opangidwa mwa kusindikiza kwamakono (digital printing), kusindikiza kwa silika (silk screen printing), ndi kusoka (embroidery). Kulondola kwa mitundu pa chinthu chilichonse kunawunikidwa mosamalitsa.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Q Sky Pilates Chizindikiro cha Mtundu (Brand Identity) ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Q Sky Pilates Chizindikiro cha Mtundu (Brand Identity) akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Q Sky Pilates Chizindikiro cha Mtundu (Brand Identity) amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022