Gojaming Kachitidwe ka Zowonjezera pa Jusi by Qichao An

Gojaming Kachitidwe ka Zowonjezera pa Jusi by Qichao An is a highly esteemed winner of the very prestigious 2023 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

ChitsuloMapaketi· 2023

Gojaming Kachitidwe ka Zowonjezera pa Jusi

by Qichao An

Client: Mornice Brand Design

Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

Verify Award Status for #144508

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Gojaming Kachitidwe ka Zowonjezera pa Jusi

Gojaming ndi kapangidwe ka zokutira zinthu (packaging) za mitundu yosiyanasiyana ya jusi wa zipatso zosenda mwatsopano. Chokutira chimenechi chili ndi botolo la PET lokhala ndi chikwangwani chomatidwa, chokhala ndi mulingo wa 70 mm m'lifupi, 35 mm m'kuya ndi 200 mm m'litali. Zigawo za chizindikiro cha Gojaming zakulitsidwa ndipo zikugwiritsidwa ntchito ngati chithunzi chachikulu pa chokutira chonsecho, kupanga chizindikiro chogwirizana cha mtundu wa bizinesi (brand identity). Mtunduwu uli ndi zokoma zitatu, ndipo koma iliyonse yaperekedwa mtundu wosiyana wogwirizana ndi chipatso chochokerapo. Mitundu iyi pamodzi ndi zithunzi za zipatso zimathandiza ogula kuzindikira msanga koma iliyonse.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Gojaming Kachitidwe ka Zowonjezera pa Jusi ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Gojaming Kachitidwe ka Zowonjezera pa Jusi akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Gojaming Kachitidwe ka Zowonjezera pa Jusi amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.