Hainan Beer Kupakidwa kwa Mowa by China Resources Snow Breweries Ltd.

Hainan Beer Kupakidwa kwa Mowa by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

SilivaMapaketi· 2023

Hainan Beer Kupakidwa kwa Mowa

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category

31,595

Verified Award Winner

Verify Award Status for #144565

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hainan Beer Kupakidwa kwa Mowa

Hainan Beer ndi mapangidwe a kupakidwa kwa mowa olimbikitsidwa ndi malo achilengedwe ndi chikhalidwe cha Hainan. Botolo lagalasi lili ndi zithunzi zokwezeka zotengedwa ku mafunde a nyanja, mabwato oyenda pamadzi, nyumba zowunikira zombo, mitengo ya kokonati ndi mbalame za m'nyanja, ndipo mawonekedwe ake owonda amathandiza kugwira ndi dzanja limodzi. Chitini cha aluminiyamu chasindikizidwa ndi inki yosintha mtundu ndi kutentha, kotero chizindikiro chooneka ngati chidindo cha positi chimaonekera pang'onopang'ono pamene kutentha kukutsika panthawi yoziziritsa mufiriji. Bokosi lakunja lapangidwa ndi pepala la kraft ndipo lili ndi mawonekedwe a sutukesi. Kupakidwaku kumagwirizanitsa mowawu ndi malo okongola a kumeneko komanso moyo womasuka wa anthu a m'derali.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

Hainan Beer Kupakidwa kwa Mowa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Hainan Beer Kupakidwa kwa Mowa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Hainan Beer Kupakidwa kwa Mowa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Dimensions & Packaging: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Tags: beer, localization of design, Hainan, cultural elements, Hainan style
Production Technology: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Design Challenge: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Research: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Inspiration: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Project Duration: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Operation Flow: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao