Qinshihuang Cpa Ntchito Yaikulu: Chikwama cha Mowa by China Resources Snow Breweries Ltd.

Qinshihuang Cpa Ntchito Yaikulu: Chikwama cha Mowa by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

BronzeMapaketi· 2023

Qinshihuang Cpa Ntchito Yaikulu: Chikwama cha Mowa

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

16,255

Verified Award Winner

Verify Award Status for #144566

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinshihuang Cpa Ntchito Yaikulu: Chikwama cha Mowa

Mawu a Bukhu: Qinshihuang CPA ndi kapangidwe ka chikwama ka mowa wopangidwa ndi luso m'gulu la China Pale Ale. Mawonekedwe a botolo ndi khosi lake amagwiritsa ntchito zizindikiro zachikhalidwe za mzera wa Qin, ndipo mawonekedwewo amakumbutsa chikho cha jade chokongoletsedwa ndi mapangidwe amitambo ochokera nthawi za Qin ndi Han. Mbendera yozungulira khosi la botolo imasonyeza kuti chinthucho ndi choyambitsa mtundu wa China Pale Ale. Chizindikiro chapakati cha "seal script", fonti yogwirizanitsa ya mzera wa Qin, chimapereka maonekedwe achikhalidwe ndi akale. Kapangidweka kanapangidwa m'njira ziwiri: botolo lagalasi la 315 ml ndi mtsuko wa aluminium wa 550 ml.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Qinshihuang Cpa Ntchito Yaikulu: Chikwama cha Mowa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Qinshihuang Cpa Ntchito Yaikulu: Chikwama cha Mowa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Qinshihuang Cpa Ntchito Yaikulu: Chikwama cha Mowa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao