Platinamu Mapaketi · 2023
Liang Bai Kai Kapangidwe ka Botolo la Madzi Akumwa
by Tiger Pan
- Mphoto ya Platinamu ya A' Design Award 2023 in Mapaketi
- CLIENT: Jinmailang Beverage Co., Ltd
- Estimated Number of Design Views: 410,826
- Verification code B2CDE555E5 · Verify this award
Colors
About Liang Bai Kai Kapangidwe ka Botolo la Madzi Akumwa
Liang Bai Kai ndi botolo lagalasi lopangidwira madzi akumwa ophika omwe azizidwa. Dzinali limatanthauza madzi ophika omwe azizira, chakumwa chomwe chakhala chofala ku China kwa nthawi yaitali. Botololi lilibe chizindikiro chomata. M'malo mwake, chithunzi chojambulidwa cha nthawi ya mafumu a Song chotchedwa Riverside Scene from Tsingming chinajambulidwanso ndikuikidwa pagalasi pogwiritsa ntchito njira yosindikiza ya kutentha (heat transfer printing). Chithunzichi chagawidwa m'mabotolo khumi ndi awiri, oimira maola khumi ndi awiri achikhalidwe. Pamwamba pa galasi pamawonjezera kunyezimira ndi maonekedwe abwino. Botolo lililonse lili ndi kutalika kwa mamilimita 313 ndi m'lifupi mwake mamilimita 76.5.
About the Mphoto ya Platinamu ya A' Design Award
Liang Bai Kai Kapangidwe ka Botolo la Madzi Akumwa ndi mmodzi mwa opambana a Mphoto ya Platinamu ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe apadera kwenikweni, okongola ndi aulemerero. Opambana a Platinamu ndi zodabwitsa za kulenga, umboni wa malire a nzeru za anthu, ndipo amaonetsa ukatswiri wosayerekezeka ndi luntha la opanga awo. Mapangidwe amenewa akuyembekezeka kukhala ntchito zotchuka kwambiri zomwe zimatsimikizira kukongola kwa nthawi yawo, kuthandiza ubwino wa gulu ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Liang Bai Kai Kapangidwe ka Botolo la Madzi Akumwa amaonetsa mlingo wapamwamba wa ubwino ndipo mosakayikira amasandutsa dziko kukhala malo abwino kwambiri ndi makhalidwe ake opindulitsa ndi amtengo wapatali. Liang Bai Kai Kapangidwe ka Botolo la Madzi Akumwa ndi ntchito yopambana Mphoto ya Platinamu ya A' Design Award yomwe imadzutsa zilakolako, imalimbikitsa, imasangalatsa ndi kubweretsa chisangalalo chachikulu.
Press Kit
- Unique Properties
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- Dimensions & Packaging
- height 313mm x diameter 76.5mm
- Tags
- water, Chinese water, bottle, package, label-less
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- Design Challenge
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- Research
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- Inspiration
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- Project Duration
- The project lasts 5 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- Image Credits
- Tiger Pan
