Yep Kupakidwa kwa Chinthu cha Collagen by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
GolideMapaketi· 2023
Yep Kupakidwa kwa Chinthu cha Collagen
by Tiger Pan
Client: By-Health Co., Ltd.
Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #145414The Design
About Yep Kupakidwa kwa Chinthu cha Collagen
Yep ndi kupakidwa komwe kunapangidwa kwa chinthu cha collagen chakumwa. Bokosi lakunja lili ndi mawonekedwe a makona atatu, osankhidwa kusonyeza kukhazikika ndi mphamvu. Bokosili linapangidwa ndi pepala lofewa (paper pulp), chinthu chomwe chingagwiritsidwenso ntchito, ndipo bokosi lakunja lili ndi miyeso ya 170 mm ndi 100 mm ndi 186 mm. Mkati mwake, collagen yakumwa imasungidwa mu botolo lagalasi. Chizindikiro chake chimasindikizidwa ndi foili yowonekera, yomwe imapereka mawonekedwe onyowa komanso atsopano. Chizindikiro cha pinki chimasonyeza unyamata ndi mphamvu za moyo. Kakonzedwe komveka bwino ka zambiri komanso dongosolo logwirizana la mndandanda zimathandiza ogula kuzindikira chinthucho ali patali.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Yep Kupakidwa kwa Chinthu cha Collagen ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Yep Kupakidwa kwa Chinthu cha Collagen akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Yep Kupakidwa kwa Chinthu cha Collagen amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
- Dimensions & Packaging
- Box, 170mm x100mm x186mm
Bottle, 90mm x30mm - Tags
- collagen, pink, package, health, health products, Tiger Pan
- Production Technology
- A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
- Design Challenge
- They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
- Research
- Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
- Inspiration
- The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
- Project Duration
- The project lasts 3 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
- Team Members
- Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You - Image Credits
- Tiger Pan
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