Dukang Liquor Kupanga Zokutira za Botolo la Mowa ndi Tiger Pan

Dizayini ya Dukang Liquor Kupanga Zokutira za Botolo la Mowa ndi Tiger Pan ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

SilivaMapaketi· 2023

Dukang Liquor Kupanga Zokutira za Botolo la Mowa

ndi Tiger Pan

Kasitomala: Luoyang Dukang Wine Group Co., Ltd

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi

33,493

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #145418

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Dukang Liquor Kupanga Zokutira za Botolo la Mowa

Dukang Liquor ndi kapangidwe ka zokutira za mowa wa Chitchaina wotchedwa baijiu. Botololi lapangidwa kuchokera pamwamba mpaka pansi kupanga chithunzi chosaoneka bwino cha nkhope ya Cao Cao, katswiri wa nkhondo komanso wolemba ndakatulo wa mbiri yakale, amene ndakatulo yake inapatsa dzina mtundu wa mowawu. Chivundikiro chake chimakumbutsa zovala zapamutu za akuluakulu a boma a nthawi ya pambuyo pa mafumu a Han, ndipo thupi lake lasemedwa ngati mkanjo, zomwe zimathandizanso kugwira botolo mosakhazikika. Galasi ndiye lagwiritsidwa ntchito m'malo mwa dothi lophika lomwe limagwiritsidwa ntchito kwambiri ndi mitundu yofanana, kotero khungu lake limakhala lonyezimira komanso logwirika bwino. Bokosi lakunja lakongoletsedwa ndi chithunzi cha vekitala cha Luoyang, likulu lakale.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Dukang Liquor Kupanga Zokutira za Botolo la Mowa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Dukang Liquor Kupanga Zokutira za Botolo la Mowa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Dukang Liquor Kupanga Zokutira za Botolo la Mowa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Miyezo ndi Kuphimba: Bottle size: 294mm x 88mm
Zizindikiro: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Teknoloji Yopangira: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Vuto la Dizayini: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Kafukufuku: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Chilimbikitso: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Nthawi ya Polojekiti: The project lasts 4 month, designed in Shenzhen.
Mdondomeko ya Ntchito: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Petensi: Tiger Pan
Mamembala a Gulu: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Mwini Zithunzi: Tiger Pan