Zhong Yuan No. 1 Kupakidwa kwa Tiyi by Tiger Pan

Zhong Yuan No. 1 Kupakidwa kwa Tiyi by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

SilivaMapaketi· 2023

Zhong Yuan No. 1 Kupakidwa kwa Tiyi

by Tiger Pan

Client: Xinyang Wenxin Tea Co., Ltd

Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

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Colors

The Design

About Zhong Yuan No. 1 Kupakidwa kwa Tiyi

Zhong Yuan No. 1 ndi mapangidwe a kupakidwa kwa tiyi wa Maojian, tiyi wachikhalidwe wa ku China amene amalimidwa m'minda ya masitepe. Chifukwa chakuti kukoma kwa tiyiyu ndi kopepuka ndi kofatsa, kupakidwa kwake kwasungidwa kokhala kosalira komanso kokongola mwaulemu. Chitini cha tiyi chapangidwa ndi malata okhala ndi zizindikiro zokwezeka ndi zosindikizidwa ndi golide, ndipo mapeto a matte ndi varnish aphatikizidwa. Mawonekedwe a chivundikiro cha chitini amakumbutsa wothyola tiyi atavala chipewa. Bokosi lakunja lapangidwa ndi pepala lopangidwa mwapadera ndipo limatsekedwa ndi lamba wooneka mwapadera wouziridwa ndi mafelemu a mawindo a nyumba zakale za alimi a tiyi. Masamba enieni a tiyi amakongoletsa lambayo.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

Zhong Yuan No. 1 Kupakidwa kwa Tiyi ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Zhong Yuan No. 1 Kupakidwa kwa Tiyi akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Zhong Yuan No. 1 Kupakidwa kwa Tiyi ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimensions & Packaging: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tags: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Production Technology: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Design Challenge: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Research: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiration: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Project Duration: The project lasts 4 month, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan