Sunboy Gift Box Ntchito Yaikulu Yosungira Njere za Mpendadzuwa by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
ChitsuloMapaketi· 2023
Sunboy Gift Box Ntchito Yaikulu Yosungira Njere za Mpendadzuwa
by Tiger Pan
Client: Bayannaoer Sanpangdan Food Co., Ltd
Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #145472The Design
About Sunboy Gift Box Ntchito Yaikulu Yosungira Njere za Mpendadzuwa
Mawu a M'buku: Sunboy Gift Box ndi kapangidwe ka pakiti ya njere za mpendadzuwa. Bokosi limanyamula chizindikiro chochokera pa dzina la mtundu wa katundu (brand) komanso chithunzi chojambulidwa mwaluso mofanana ndi kujambula kwa mafuta chosonyeza anthu a Sunboy akuthamanga m'munda wa mpendadzuwa. Mtundu wa yellow wowala pamodzi ndi chithunzi cha maluwa a mpendadzuwa zimathandiza ogula kuzindikira katundu ali kutali. Njira yotsegulira bokosi lakunja idasinthidwa mwaluso, kotero kuti mabokosi amatha kulumikizana kukhala gulu la nsanja imodzi, ziwiri, kapena zitatu. Bokosi la mphatso ndilosavuta kulisonkhanitsa komanso kulipatula, ndipo malo ake ambiri owoneka poyera amathandizanso kuchepetsa mtengo wa zida zopangira.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Sunboy Gift Box Ntchito Yaikulu Yosungira Njere za Mpendadzuwa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Sunboy Gift Box Ntchito Yaikulu Yosungira Njere za Mpendadzuwa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Sunboy Gift Box Ntchito Yaikulu Yosungira Njere za Mpendadzuwa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Starting with the brand name, we created a vivid, interesting and well-known logo. The packaging picture uses oil painting style to depict 'SUNBOYS' running happily in the sunflower field. Give the 'SUNBOYS' brand a personalized spirit, make it relaxed, happy, affectionate and just; The functional application of the gift box is innovative. The overall design is easy to assemble and separate, saving time and energy.
- Dimensions & Packaging
- Width 443mm x Depth 115mm x Height 304mm
- Tags
- Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
- Production Technology
- The unique attribute is to redefine the opening structure of the outer packaging of melon seeds. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Design Challenge
- There are many different colors used to design gift box for FMCG products. We have to be careful when we chose yellow. Yet with the illustration of sunflower, the gift box is proved to be an eye catching one.
- Research
- We give the 'Sunboy' brand a personalized spirit, and make the ' Sunboy' relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the 'Sunboy' running happily in the sunflower field. - Inspiration
- Inspiration comes from the planting yard of sunflowers in Xinjiang Uygur area, where sunshines last much longer and the field turns yellow when it is harverting season of fall.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
- Operation Flow
- How to save consumers' effort in looking for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, a graphic layout of info, and a unitive serial system of the package will help Wellmind solve the problem, where consumers can recognize and pick up the products from far away.
- Patents
- The copyrights belong to Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng - Image Credits
- Tiger Pan
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