Dizayini ya Yunnan Baiyao Ntchito Yaikulu: Kafukufuku wa Chikwama cha Mafuta a Mano ndi Tiger Pan ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
BronzeMapaketi· 2023
Yunnan Baiyao Ntchito Yaikulu: Kafukufuku wa Chikwama cha Mafuta a Mano
ndi Tiger Pan
Kasitomala: Yunnanbaiyaogroup Co., Ltd
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #145832Kapangidwe
Za Yunnan Baiyao Ntchito Yaikulu: Kafukufuku wa Chikwama cha Mafuta a Mano
Zolemba za Bukhu: Yunnan Baiyao ndi kapangidwe ka kafukufuku wa mafuta a mano a ana. Mtundu wa nkhaniyi ndi mtambo wa mwana, wopangidwa kuchokera ku dzina la mtunduwo, pamene yun amatanthauza mtambo. Nkhaniyi imaoneka ndi zizindikiro zosiyanasiyana za nkhope kusonyeza zaka zosiyanasiyana. Zithunzizo zajambulidwa mu njira ya zojambula za ana kuti akope chidwi cha amayi pa shelefu. Mabokosiwo amagwirizana ndi malo owongoka komanso opingasa pa shelefu, ndipo mabokosi a sitiroberi amaphatikizana kupanga chithunzi chachikulu cha sitiroberi. Chikwamacho chapangidwa ndi PLA, chomwe chimawonongeka pakati pa miyezi iwiri mpaka khumi.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Yunnan Baiyao Ntchito Yaikulu: Kafukufuku wa Chikwama cha Mafuta a Mano ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Yunnan Baiyao Ntchito Yaikulu: Kafukufuku wa Chikwama cha Mafuta a Mano akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Yunnan Baiyao Ntchito Yaikulu: Kafukufuku wa Chikwama cha Mafuta a Mano amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
- Miyezo ndi Kuphimba
- Width 46mm x Depth 39mm x Height 159mm
- Zizindikiro
- toothpaste, kids toothpaste, kids, cloud, Tiger Pan
- Teknoloji Yopangira
- The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
- Vuto la Dizayini
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
- Kafukufuku
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Chilimbikitso
- The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Nthawi ya Polojekiti
- The project lasts 2 months, designed in Shenzhen
- Mdondomeko ya Ntchito
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Mamembala a Gulu
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You - Mwini Zithunzi
- Tiger Pan
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
