Momenten Ntchito Yaikulu: Kulinga kwa Zakumwa ndi E2W Studio

Dizayini ya Momenten Ntchito Yaikulu: Kulinga kwa Zakumwa ndi E2W Studio ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2023

Momenten Ntchito Yaikulu: Kulinga kwa Zakumwa

ndi E2W Studio

Kasitomala: E2W Studio

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

12,955

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #146150

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Momenten Ntchito Yaikulu: Kulinga kwa Zakumwa

Malemba a Bukhu: Momenten ndi kapangidwe ka kulinga ka vinyo wa madzi oyaka wopanda shuga wogulitsidwa m'zitini zopyapyapya. Dzina la mtundu limatanthauza nthawi yoyenera yomwera, osati mofulumira kwambiri kapena mochedwa kwambiri. Chizindikiro chowoneka chimamangidwa mozungulira zithunzi zotchedwa "bubble monsters," zoyambitsidwa ndi nkhope yaing'ono yopangidwa ndi zilembo zogwiritsira ntchito m'kalembedwe. Mawonekedwe a chilombo chilichonse amasonyeza kukoma kwake, ndi mawonekedwe ozungulira kwa kukoma kofewa ndi mawonekedwe akuthwa kwa kukoma kolimba, zomwe zimathandiza ogula kupeza kukoma komwe amakonda. Mzere wina wotchedwa KAI umafalitsanso njira yofananayo yosangalatsa ndi yopanda nkhawa. Kapangidwe kameneka kanamalizidwa mu 2021.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Momenten Ntchito Yaikulu: Kulinga kwa Zakumwa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Momenten Ntchito Yaikulu: Kulinga kwa Zakumwa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Momenten Ntchito Yaikulu: Kulinga kwa Zakumwa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Miyezo ndi Kuphimba: Depth 180mm x Height 140mm
Zizindikiro: Wonderful, Vogue, Party, Happy, Open-Minded
Teknoloji Yopangira: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Vuto la Dizayini: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Kafukufuku: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Chilimbikitso: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Nthawi ya Polojekiti: The project was completed in 2021.
Mdondomeko ya Ntchito: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Mwini Zithunzi: N/A