Effortless Kapangidwe ka Zovala Zamalonda by E2W Studio

Effortless Kapangidwe ka Zovala Zamalonda by E2W Studio is a highly esteemed winner of the very prestigious 2023 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

SilivaMapaketi· 2023

Effortless Kapangidwe ka Zovala Zamalonda

by E2W Studio

Client: E2W Studio

Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category

26,736

Verified Award Winner

Verify Award Status for #146151

View at A' Design Award Press Release Award Badge

Colors

The Design

About Effortless Kapangidwe ka Zovala Zamalonda

Effortless ndi kapangidwe ka zovala zamalonda ka mtundu wa zinthu zosamalira tsitsi zopangidwa mwapadera. Mtunduwu umapereka njira zoposa 300 zolondola zosamalira tsitsi malinga ndi mtundu wa tsitsi, malo okhala ndi zizolowezi zokongoletsera tsitsi. Chovalacho chimakhala ndi zambiri zogwira ntchito zokha, zokonzedwa mwadongosolo lomveka bwino kotero kuti ntchito ndi maonekedwe zimagwirizana. Chizindikirocho chimagwiritsa ntchito zilembo za humanist sans serif, ndipo chizindikiro chake chimalumikiza chilembo E ndi mzere wolondola wa miyeso. Dongosolo la gridi losinthasintha lozikidwa pa chiŵerengero cha 1 kwa 1.414 limatsogolera kapangidwe kalikonse. Chovala chilichonse chimakhala ndi masentimita 52 mainchesi (52 mm) m'lifupi, 52 mm kuya ndi 190 mm kutalika.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

Effortless Kapangidwe ka Zovala Zamalonda ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Effortless Kapangidwe ka Zovala Zamalonda akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Effortless Kapangidwe ka Zovala Zamalonda ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
Dimensions & Packaging: Width 52mm x Depth 52mm x Height 190mm
Tags: Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
Production Technology: The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept.
Design Challenge: The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
Research: Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization.
Inspiration: Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile.
Project Duration: The project was completed in 2021.
Operation Flow: Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
Image Credits: N/A