Nutrili Zowonjezera Chizindikiro by Cansu Dagbagli Ferreira

Nutrili Zowonjezera Chizindikiro by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

ChitsuloMapaketi· 2023

Nutrili Zowonjezera Chizindikiro

by Cansu Dagbagli Ferreira

Client: Nutrili

Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

Verify Award Status for #147623

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Colors

The Design

About Nutrili Zowonjezera Chizindikiro

Zowonjezera zokoma, zopindulitsa zosatsutsika. Nutrili ndizokhudza kubweretsa zowonjezera, zachilengedwe komanso zokhazikika. Cansu Dagbagli Ferreira adatumidwa kuti apange chizindikiritso cha mtundu ndi mapangidwe ake. Chidziwitso chowonekera chimaphatikizapo mzimu wachinyamata ndi wamakono wa chizindikirocho, ndi njira yake yolimba mtima. Ponseponse, ndi chithunzi cha mtunduwu ndi makonda ake. Kapangidwe kazoyikako sikungowoneka kokongola komanso kopangidwa mwanzeru kuti akope anthu omwe akutsata. Kugwiritsiridwa ntchito kwa mitundu yowoneka bwino komanso kalembedwe kake kumapereka chidwi cha mtundu & #039;

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Nutrili Zowonjezera Chizindikiro ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Nutrili Zowonjezera Chizindikiro akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Nutrili Zowonjezera Chizindikiro amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu