Luckin 2.0 Kapangidwe ka Zokutira za Khofi wa Drip by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2023
Luckin 2.0 Kapangidwe ka Zokutira za Khofi wa Drip
by Tiger Pan
Client: Lucky Coffee Technology (China) Co., Ltd.
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #148015The Design
About Luckin 2.0 Kapangidwe ka Zokutira za Khofi wa Drip
Luckin 2.0 ndi mndandanda wa zokutira za khofi wa drip zopangidwa kwa mitundu isanu ya khofi. Bokosi lililonse lakonzedwa ndi zithunzi zosonyeza komwe nyemba zake zimachokera, kuphatikizapo Africa ndi Yunnan ku China. Zomera ndi nyama za m'madera amenewa zajambulidwa kuti zisonyeze malo achilengedwe. Mitundu isanu ya mitundu yowala imasiyanitsa mitundu ya khofi ndipo imathandiza kuti mabokosiwa aonekere bwino pa shelufu yosonyezera. Kalongosoledwe kake ndi kachindunji komanso kosavuta, ndi mauthenga omveka bwino a chinthucho m'malo mwa mawu aatali otsatsa. Mabokosiwa amapangidwa ndi kusindikiza kwa mitundu inayi, hot stamping yakuda ya matte ndi chizindikiro cha siliva cha matte.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Luckin 2.0 Kapangidwe ka Zokutira za Khofi wa Drip ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Luckin 2.0 Kapangidwe ka Zokutira za Khofi wa Drip akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Luckin 2.0 Kapangidwe ka Zokutira za Khofi wa Drip ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
- Dimensions & Packaging
- Width 75mm x length 110mm x height 125mm
- Tags
- coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
- Production Technology
- Four color printing. Logo hot stamping of matte black. Matte silver label.
- Design Challenge
- How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
- Research
- The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
- Inspiration
- The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen.
- Operation Flow
- Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
- Patents
- Copyrights belongs to Tiger Pan
- Team Members
- Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng - Image Credits
- Tiger Pan
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