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Bamboo Slips Mowa by Qianying Niu

Bamboo Slips Mowa by Qianying Niu is a highly esteemed winner of the very prestigious 2023 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.


SilivaMapaketi· 2023

Bamboo Slips Mowa

by Qianying Niu

Client: Qianying Niu

Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category

23,103

Verified Award Winner

Verify Award Status for #148369

Colors

The Design

About Bamboo Slips Mowa

Kapangidwe ka botolo la mowa waku China motsogozedwa ndi nsungwi zakale zomwe zimagwiritsidwa ntchito polemba zachikhalidwe cha ku China komanso njira yothira mowa ya Cang-Shan yawululidwa. Kunja kwakuda kumatulutsa chiyero ndi kuya, pomwe ndakatulo yaku China yojambulidwa pansungwi imatsetsereka mkati imawonjezera luso. Zida zonse zomwe zimagwiritsidwa ntchito ndizokhazikika komanso zogwiritsidwanso ntchito, zomwe zikupereka yankho ku vuto lobwezeretsanso pamakampani amowa. Mapangidwe awa amaphatikiza ma calligraphy, nsungwi, ndi botolo lopangidwa modabwitsa kuti atsitsimutse zikhalidwe zowerengera ndi zakumwa pakati pa anthu aku Asia.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

Bamboo Slips Mowa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Bamboo Slips Mowa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Bamboo Slips Mowa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry. Blending bamboo slips, calligraphy, and carefully orchestrated bottle shape, the design aims to bring back both reading and drinking cultures central to Asian people. The design connects history, ancient Chinese calligraphy, sustainable material, and zen culture together.
Dimensions & Packaging
150mm*120mm*300mm
Tags
Liquor, Packaging, Liquor Packaging, Creative Packaging, Chinese Bamboo Slips, No-Label Design
Production Technology
This design uses bamboo slips wrapped around a delicately created Chinese liquor bottle to blend culture, zen, and sustainability together. This is also the first Chinese liquor to use a non-label design.
Design Challenge
This is the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry. The creative challenge in this design is using bamboo slips wrapped around a delicately created Chinese liquor bottle to blend culture, zen, and sustainability together.
Research
This design is based on two motifs: the bamboo slips were used by ancestors to document and spread Chinese musical and ritual culture in a paper-lacking era. Second, originated from a small town Cang-Shan, the liquor requires years to distill, echoing the ancient philosophy that rewards come with patience.
Inspiration
This design centers around Zen, using black as the main product color to emphasize purity and profoundness. The package uses bamboo slips as material. Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, The Decree of Wine, which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor.
Project Duration
The project started in August 2022 in Paris and finished in November 2022 in Shanghai.
Operation Flow
Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, The Decree of Wine, which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor.
Image Credits
Image #1: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #2: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #3: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #4: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #5: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.

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