Milk Fit Kapangidwe ka Chophimba by Li Huang is a highly esteemed winner of the very prestigious 2023 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2023
Milk Fit Kapangidwe ka Chophimba
by Li Huang
Client: Shiny Meadow
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #148433The Design
About Milk Fit Kapangidwe ka Chophimba
Milk Fit ndi kapangidwe ka chophimba cha mkaka watsopano wopepuka. Botolo lapangidwa ndi PET yokhuthala komanso yowoneka bwino, ndi chivindikiro cha PE ndi chizindikiro cha BOPP, zomwe zimapereka maonekedwe ngati agalasi omwe amaonetsa mkaka momveka bwino. Seti iliyonse imakhala ndi mabotolo atatu a mamililita 450. Kamphaka kakang'ono kobiriwira, kosonyezedwa m'mikhalidwe yosiyanasiyana, ndiye chinthu chachikulu chowoneka. Mtundu wobiriwira umatanthauza chilengedwe cha famu. Zizindikiro za kubwezeretsanso pa chizindikiro zimathandizira lingaliro la kuteteza chilengedwe. Kamphakako kamagwirizanitsanso chopangidwacho ndi kampeni yopulumutsa nyama zosowa pokhala.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Milk Fit Kapangidwe ka Chophimba ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Milk Fit Kapangidwe ka Chophimba akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Milk Fit Kapangidwe ka Chophimba ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
- Dimensions & Packaging
- A set of three bottles, 450ml/69*69*164.2mm/each bottle
- Tags
- Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
- Production Technology
- PET high permeability bottle
PE bottle cap
BOPP label - Design Challenge
- Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
- Research
- Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
- Inspiration
- The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
- Project Duration
- The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
- Operation Flow
- The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
- Team Members
- Li.Huang
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