Animate Kuyika by Hsiaojou Huang is a highly esteemed winner of the very prestigious 2023 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

ChitsuloMapaketi· 2023

Animate Kuyika

by Hsiaojou Huang

Client: Yin Bao Pet Health Enterprise Co., Ltd.

Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

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Colors

The Design

About Animate Kuyika

Animate idapangidwa kuti izithandizira amphaka' chidwi ndi kukonda kufufuza, zomwe zikuwonetsedwa muzolemba zamtundu & #039; Kupaka utoto wa macaron sikungowoneka bwino komanso zomwe zilimo zimapangidwanso kuchokera kuzinthu zachilengedwe zomwe zimalimbikitsa thanzi la mphaka ndi thanzi. Kugwiritsa ntchito zithunzi zolimba mtima komanso zowoneka bwino kumapangitsa kuyika kwa Animate kukhala kosiyana, ndikumasiyanitsa ndi zakudya zina zamphaka zomwe nthawi zambiri zimakhala ndi zithunzi za amphaka. Ikhoza kuzindikira mosavuta ogula ndi ndondomeko yoyenera ya amphaka awo, komanso zosowa zoyenera za amphaka awo.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Animate Kuyika ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Animate Kuyika akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Animate Kuyika amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most cat food packaging features real photos of cats in order to attract buyers' attention. But Animate uses strong and vivid contrasting colors and illustrations to differentiate the formulas and even the suitable cats range. Making it easier for buyers to quickly identify their needs.
Dimensions & Packaging: 400g / 170mm*250mm*38mm
1.5kg / 240mm*330mm*90mm
4.5kg / 270mm*460mm*120mm
Tags: Illustrations, Colorful, Pet Food, Cat Ration, Cat, Packaging, Cat Food
Production Technology: The packaging is made of a non-transparent aluminum bag, which can maintain the kibbles' freshness after opening. We also designed parts of the package with transparency, allowing the inner vibrant color to shine through with the metallic aluminum foil bag.
Design Challenge: Due to the color different principles performed between screens and print out, we took time on selecting the colors.
Research: Blue Bay is committed to designing a healthy diet for pets. In order to differentiate each formula, we search for the common postures and preferences of cats and discuss and identify which color is most suitable for each formula.
Inspiration: Cats are the world's most curious animals, they love to explore things. That's why we came up with vibrant macaron colors, just like a joyful playground exclusively for cats. Here, they can enjoy their life with natural ingredients.
Project Duration: This project was started in Jul 2022, and it was shown in public in Dec 2022 in Taiwan.
Operation Flow: People who have pets now are getting younger and younger, and living with pets has become a part of society. With the modern and unique design of this package, we aim to show that generation and quality can be on the same path. Giving pet owners an exceptional choice.
Patents: Yin Bao Pet Health Enterprise Co., Ltd.
Image Credits: Yin Bao Pet Health Enterprise Co., Ltd./
Lucky Chihao photography studio/
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