Patisserie Chez Mikki Kulongedza by Sherry Kuo

Patisserie Chez Mikki Kulongedza by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

ChitsuloMapaketi· 2023

Patisserie Chez Mikki Kulongedza

by Sherry Kuo

Client: Patisserie Chez Mikki

Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

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Colors

The Design

About Patisserie Chez Mikki Kulongedza

Patisserie Chez Mikki, chokoma chokoma chokhazikika ku Tokyo, cholinga chake ndi kudzipatula pamsika wampikisano kudzera pamapangidwe atsopano. Cholinga chake chinali kukhazikitsa malo ogulitsa osiyana ndi kulimbitsa chithunzi cha mtunduwo popanga chizindikiritso champhamvu chokhala ndi mawonekedwe ogwirizana omwe amawonetsa kusiyanitsa kwa chinthu chilichonse. Kukonzanso komwe kudachitika kunali ndi mitundu yapastel komanso mauthenga anzeru omwe amapangitsa kulumikizana ndi ogula, zomwe zimapangitsa kuti malonda achuluke komanso kuthandizira anthu amderali kuyambira pomwe mapangidwe atsopanowo adakhazikitsidwa.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Patisserie Chez Mikki Kulongedza ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Patisserie Chez Mikki Kulongedza akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Patisserie Chez Mikki Kulongedza amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe