Dizayini ya Shochu X Kapangidwe Kazinthu ndi Kota Sagae - Saga Inc ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Golide ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
GolideMapaketi· 2023
Shochu X Kapangidwe Kazinthu
Kasitomala: Shochu X
Wopambana pa Mphoto ya Golide ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #149895Kapangidwe
Za Shochu X Kapangidwe Kazinthu
Zapangidwira kukonzanso kwa Shochu X, kampani yomwe imapanga mtengo watsopano kuchokera kumalingaliro amakono a shochu, mzimu wachikhalidwe wopangidwa kudera la Kyushu, Japan. Yang'anani pa mfundo yakuti chizindikirochi sichimangopereka phindu la zakumwa zoledzeretsa komanso kuyamikira ubale ndi chikhalidwe ndi moyo. Anagwiritsa ntchito mizimu ya Kumadzulo ngati mawonekedwe a botolo ndi chizindikiro, koma anawonjezera zojambulajambula ndi mawonekedwe a kalembedwe ka Japan ndi minimalist aesthetics kufotokoza chikhalidwe kusakanikirana pakati pa Kumadzulo ndi Kummawa ndi nzika zapadziko lonse & #039; chisangalalo cholumikizana ndi anthu kudzera mu shochu iyi.
Chidziwitso
Za Mphoto ya Golide ya A' Design Award
Shochu X Kapangidwe Kazinthu ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Shochu X Kapangidwe Kazinthu akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Shochu X Kapangidwe Kazinthu amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Miyezo ndi Kuphimba
- Bottle size: Φ85mm, H175mm
- Zizindikiro
- Japanese-style, minimal, luxury, fusion, lifestyle
- Chilimbikitso
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Mamembala a Gulu
- Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii - Mwini Zithunzi
- Saga inc.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
