Shadlee Ntchito Yaikulu: Kaphukusi ka Zakumwa by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2023
Shadlee Ntchito Yaikulu: Kaphukusi ka Zakumwa
Client: Shadlee Co., Ltd.
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #150114The Design
About Shadlee Ntchito Yaikulu: Kaphukusi ka Zakumwa
Malemba a Bukhu: Shadlee ndi kapangidwe ka kaphukusi ka mitundu ya zakumwa zosakhala za ulaliki (mocktail) zopanda mowa. Zakumwazi zimapangidwira anthu amene safuna kumwa mowa paphwando. Palipo zokoma zisanu, ndipo botolo lililonse limakhala ndi chithunzi cha nyama yosiyana. Nkhope za nyamazo zidasavutitsidwa kukhala mawonekedwe osalala a masamu (geometric shapes) ndipo zidajambulidwa ndi dzanja mu kalembedwe kamakono. Mitundu yosiyanasiyana yowala kwambiri idagwiritsidwa ntchito kuti zilembo (labels) ziwoneke bwino pa shelefu. Kugwirizana kwa maonekedwe kumalumikiza zilembo zonse zisanu, pamene zithunzi zokongola zosiyanasiyana zimapanga mkhalidwe wachimwemwe.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Shadlee Ntchito Yaikulu: Kaphukusi ka Zakumwa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Shadlee Ntchito Yaikulu: Kaphukusi ka Zakumwa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Shadlee Ntchito Yaikulu: Kaphukusi ka Zakumwa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf. - Dimensions & Packaging
- Width 80 mm x Depth 45 mm x Height 290 mm
- Tags
- Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
- Production Technology
- All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
- Design Challenge
- There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors. - Research
- Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
- Inspiration
- The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
- Project Duration
- The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
- Operation Flow
- Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
- Image Credits
- Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.
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