Naked Nature Snack Bar by Angela Spindler is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2023
Naked Nature Snack Bar
Client: Depot Creative
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
- Verify Award Status for #150326
The Design
About Naked Nature Snack Bar
Naked Nature imalankhula ndi dziko lomwe & #039; Wopangayo adapanga njira yopangira ndi mawu amtunduwo komanso mapangidwe onse amapaketi. Zokometsera za mtunduwo zimafotokozedwa ndi zilembo zazikulu, zolimba mtima zojambulidwa ndi manja zomwe zimatuluka m'paketi, kuvomereza kuti zokometsera zomwe zili mkati sizipezeka. Chilankhulo chamtunduwu ndichoseweretsa komanso chowona mtima monga momwe zilili ndi paketi. Chikhalidwe chaiwisi cha bar chikuwonekera mu zidziwitso zake zokhazikika, pogwiritsa ntchito chopukutira chanyumba. Ma SRT ndi osindikizidwa CMYK yokhala ndi mtundu wa malo amodzi ndi vanishi yamadzi a satin.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Naked Nature Snack Bar ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Naked Nature Snack Bar akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Naked Nature Snack Bar amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper. - Dimensions & Packaging
- Compostable rewind (@home)
- Tags
- Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
- Production Technology
- Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset. - Design Challenge
- Securing vibrant colours on an uncoated compostable stock
- Inspiration
- We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal. - Project Duration
- 12 months, Sydney Australia
- Operation Flow
- Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
- Team Members
- Angela Spindler, Designer /Creative Director
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