Dog Yep Ntchito Yaikulu ya Kutulutsa Katundu wa Zakudya za Agalu by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2023
Dog Yep Ntchito Yaikulu ya Kutulutsa Katundu wa Zakudya za Agalu
Client: Chiapa Design
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #150499The Design
About Dog Yep Ntchito Yaikulu ya Kutulutsa Katundu wa Zakudya za Agalu
Malemba a Bukhu: Dog Yep ndi lingaliro la kutulutsa katundu wa mzere wa zakudya zothandiza za agalu. Chinthu chachikulu cha chizindikiro chimatanthauza lingaliro lakuti agalu ayenera kusewera ndi kukhalabe achangu, ndipo chimabwerezanso mawonekedwe a chakudyacho chomwecho. Zithunzi zojambulidwa za anthu ndi mitundu yowala imapanga maonekedwe osangalatsa ndikupangitsa mzere wa katundu kukhala wosavuta kuwuona pama shelefu ndi masitolo apaintaneti. Zakudyazo zikuperekedwa m'njira za makani zomwe zasankhidwa kuti zigwirizane ndi gulu lomwe akufuna. Cholinga chomwe chili pambuyo pa Dog Yep ndi kulimbikitsa masewera ndi kukhala achangu kudzera mu kudyetsa kwathanzi.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Dog Yep Ntchito Yaikulu ya Kutulutsa Katundu wa Zakudya za Agalu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Dog Yep Ntchito Yaikulu ya Kutulutsa Katundu wa Zakudya za Agalu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Dog Yep Ntchito Yaikulu ya Kutulutsa Katundu wa Zakudya za Agalu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
- Dimensions & Packaging
- As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
- Tags
- brand, packaging, pet snack brand, packaging
- Production Technology
- It's a concept design, therefore it was only developed digitally.
- Design Challenge
- Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
- Research
- We did not create or develop research for the creation of this project.
- Inspiration
- To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
- Project Duration
- The project started in Sao Paulo in January 2023 and finished in February 2023.
- Operation Flow
- A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
- Team Members
- Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin
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