Japanese Sake Kapangidwe Kazinthu by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2023
Japanese Sake Kapangidwe Kazinthu
Client: Hasegawa Brewery Co.
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
- Verify Award Status for #150540
The Design
About Japanese Sake Kapangidwe Kazinthu
Awa ndi mapangidwe apadera omwe adapangidwa kuti azikumbukira zaka 180 za Hasegawa Sake Brewery. Zaka 180 za kukoma kwachikhalidwe ndi luso zakhala zikudutsa mibadwo yonse, ndipo mphete yamtengowo idagwiritsidwa ntchito ngati chiwonetsero chachikulu chofotokozera mbiri ndi tsogolo. Mitundu ya bokosi lonse lakunja idalimbikitsidwa ndi penti ya inki kuwonetsa miyambo ndi zinthu zapamwamba. Chizindikiro chachikumbutso chimasindikizidwa ndi golidi kuti chifanane ndi banja la moŵa. Botolo mkati ndi chithunzi chakuda chosiyana. Kuuma kwa botolo kumawonetsa kulemera kwa miyambo ndi ukadaulo.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Japanese Sake Kapangidwe Kazinthu ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Japanese Sake Kapangidwe Kazinthu akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Japanese Sake Kapangidwe Kazinthu ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
- Dimensions & Packaging
- Height 322mm × Width 115mm × Depth 115mm
- Tags
- sake,japanese sake,package,box
- Production Technology
- The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
- Design Challenge
- Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel. - Research
- Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
- Inspiration
- In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology. - Project Duration
- 2022, project commissioned by Hasegawa Brewery Co.
- Operation Flow
- This package is made of glass bottles and paper.
- Team Members
- Printing: Takakuwa Art Printing Co.
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