Galaxy Trail X Kupaka Kwakhala Kwa Chakudya cha Chikondwerero cha Mid-Autumn by Hu Jijun is a highly esteemed winner of the very prestigious 2023 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
GolideMapaketi· 2023
Galaxy Trail X Kupaka Kwakhala Kwa Chakudya cha Chikondwerero cha Mid-Autumn
by Hu Jijun
Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #150683The Design
About Galaxy Trail X Kupaka Kwakhala Kwa Chakudya cha Chikondwerero cha Mid-Autumn
Galaxy Trail X ndi kapangidwe ka kupaka chakudya cha Chikondwerero cha Mid-Autumn kamene kanapangidwa ndi planetarium. Chikwatu chakunja ndi bokosi lachitsulo lasiliva looneka ngati makona atatu, mawonekedwe amene anasankhidwa chifukwa cha kugwirizana kwawo ndi mlengalenga ndi kulankhulana. Mosiyana ndi mabokosi achitsulo osalala wamba, pamwamba pa chikwatu pakwezedwa ndi sentimita imodzi, kusonyeza chikhumbo chofuna kudutsa malire ndi kufikira nyenyezi. Mkati mwake mwasinthidwa pulasitiki ya foam ndi kapangidwe ka makatoni komangidwa ndi zolumikizira zolowerana popanda guluu. Bokosi limayeza mamilimita 361 kutalika, 312 m'lifupi ndi 75 kukwera.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Galaxy Trail X Kupaka Kwakhala Kwa Chakudya cha Chikondwerero cha Mid-Autumn ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Galaxy Trail X Kupaka Kwakhala Kwa Chakudya cha Chikondwerero cha Mid-Autumn akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Galaxy Trail X Kupaka Kwakhala Kwa Chakudya cha Chikondwerero cha Mid-Autumn amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
- Dimensions & Packaging
- Length x width x height: 361*312*75mm
- Tags
- Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
- Production Technology
- Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
- Design Challenge
- Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
- Research
- By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
- Inspiration
- One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
- Project Duration
- 2022.7-9, Shanghai
- Operation Flow
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