Oat Milk Ntchito Yaikulu: Kulongedza kwa Chakumwa by Wallrus Design Studio

Oat Milk Ntchito Yaikulu: Kulongedza kwa Chakumwa by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

BronzeMapaketi· 2023

Oat Milk Ntchito Yaikulu: Kulongedza kwa Chakumwa

by Wallrus Design Studio

Client: Wallrus Design Studio

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

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Colors

The Design

About Oat Milk Ntchito Yaikulu: Kulongedza kwa Chakumwa

Mawu a M'buku: Oat Milk ndi kapangidwe ka kulongedza kwa chakumwa cha mkaka wochokera ku zomera, wopangidwa kuchokera ku oats. Kalongedzoko ndi bokosi la aseptic carton lokhala ndi mulingo wa 85 mm mulifupi, 85 mm mulingo wakuya ndi 230 mm mulitali, ndipo zithunzi zimaikidwa pogwiritsa ntchito njira ya flexographic printing. Zithunzi za achinyamata omwe ali ndi njira zosiyanasiyana zamoyo zikuwoneka pa kulongedzako kuti zisonyeze chakumwacho ngati chatsopano komanso chothandiza thanzi. Machitidwe abwino azaumoyo a tsiku ndi tsiku akuwonetsedwa mkati mwa zithunzizo mwanjira yosaonekera poyera. Kapangidweka kali ndi cholinga chosiyanitsa pa shelefu ndi kuitanira ogula omwe sanadziwebe kukoma kwa mkaka wa oats kuti ayesepo.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Oat Milk Ntchito Yaikulu: Kulongedza kwa Chakumwa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Oat Milk Ntchito Yaikulu: Kulongedza kwa Chakumwa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Oat Milk Ntchito Yaikulu: Kulongedza kwa Chakumwa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio