Dizayini ya Waggner Coffee Ntchito Yaikulu: Kapaketi ya Khofi ndi Wallrus Design Studio ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
ChitsuloMapaketi· 2023
Waggner Coffee Ntchito Yaikulu: Kapaketi ya Khofi
Kasitomala: Wallrus Design Studio
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #151041Kapangidwe
Za Waggner Coffee Ntchito Yaikulu: Kapaketi ya Khofi
Mawu a Bukuli: Waggner Coffee ndi kapangidwe ka kapaketi ya mtundu wa khofi wa ku Germany. Thumba lolembedwa ndi mafanizo a mazenera akale a matabwa a ku Germany, ojambulidwa mu kalembedwe ka mizere, pamodzi ndi chizindikiro cha mtundu wa khofiyo choikidwa pakatikati. Chizindikirocho chikuonetsa gwape atakhala m'nyumba mwake akumwa khofi, ali ndi kuwala kumbuyo kwake, kutanthauza anthu amene amakhala maso usiku akumwa khofi. Kapangidweka kanasindikizidwa pogwiritsa ntchito njira ya rotogravure pa thumba la khofi lokutidwa ndi chitsulo, lomwe ukulu wake ndi mamilimita 100 kutalika, 70 mulifupi, ndi 280 mu utali wonse. Cholinga chake ndi kupangitsa kuti mtundu wa khofiwu uzizindikirika mosavuta pa mashelefu odzaza a m'sitolo.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Waggner Coffee Ntchito Yaikulu: Kapaketi ya Khofi ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Waggner Coffee Ntchito Yaikulu: Kapaketi ya Khofi akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Waggner Coffee Ntchito Yaikulu: Kapaketi ya Khofi amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
- Miyezo ndi Kuphimba
- Width 100 mm x Depth 70 mm x Height 280 mm
- Zizindikiro
- Coffee, Packaging, German product, Wallrus
- Teknoloji Yopangira
- This product is rotogravure-printing on metalized coffee pouch.
- Vuto la Dizayini
- Attention to the origin of the brand and the use of familiar forms for the packaging audience
- Kafukufuku
- Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
- Chilimbikitso
- Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
- Nthawi ya Polojekiti
- The project started in January 20221 in Iran and finished in April 2021 in Iran.
- Mdondomeko ya Ntchito
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- Petensi
- Mockup: Wallrus Design Studio
- Mamembala a Gulu
- Creative Director: Matin Mirzaei
- Mwini Zithunzi
- Mockup: Wallrus Design Studio
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
