Odaya Home Kulongedza ndi Elena Gamalova

Dizayini ya Odaya Home Kulongedza ndi Elena Gamalova ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

ChitsuloMapaketi· 2023

Odaya Home Kulongedza

ndi Elena Gamalova

Kasitomala: ODAYA Home

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi

12,917

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #151176

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Odaya Home Kulongedza

Kupaka kwa Odaya Home kofunika kusonyeza luso la lace logwiritsidwa ntchito pamanja ndi mtengo wophiphiritsira wa zokongoletsera. Chithunzi cha nkhanga, chomwe chili chofunikira kwambiri pagulu loyamba la Care and Love Collection la Odaya Home, ndi wosamalira kunyumbako. Kapangidwe kazotengerako kanapanga chithunzi cha nkhanga kukhala ukonde wabwino wa nthenga zagolide, zomwe zimakumbutsa kupanga zingwe. Nkhani ya mtunduwo imanenedwa mkati mwa chivundikiro cha bokosi la mphatso, pomwe pepala losakhwima lokhala ndi mawu oti "Ndinu ndipo uku ndi kwathu, Odaya Home" amapereka nsalu yofewa ya nsalu yabwino ya thonje ya sateen mkati.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Odaya Home Kulongedza ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Odaya Home Kulongedza akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Odaya Home Kulongedza amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Miyezo ndi Kuphimba: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Zizindikiro: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Teknoloji Yopangira: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Vuto la Dizayini: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Kafukufuku: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Chilimbikitso: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Nthawi ya Polojekiti: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Mdondomeko ya Ntchito: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Petensi: Copyrights belong to Elena Gamalova, 2023.
Mwini Zithunzi: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home