Neev Phukusi la Aisikrimu by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
ChitsuloMapaketi· 2024
Neev Phukusi la Aisikrimu
Client: Neev
Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #151980The Design
About Neev Phukusi la Aisikrimu
M'kapangidwe aka, womwe walembedwa ndi matekiniki a nyimbo, kwayesedwa kugwirizanitsa zithunzi pa phukusi ndi dzina la chinthu chilichonse. Zithunziwa zijambulidwa mosavuta ndi luso lokongola komanso mitundu yosiyanasiyana molingana ndi kukoma kwa aisikrimu aliyense. M'kupanga phukusili, kulumikizana pakati pa nyimbo ndi makununkha a aisikrimu kwapangidwa. Cholinga cha phukusili ndi kuphatikiza malingaliro osiyana a kumvetsera nyimbo ndi kudya aisikrimu. Choncho mungafune kuyesa ndi kumvetsera nyimbo yokhala ndi mutu wofanana pamene mukudya aisikrimu.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Neev Phukusi la Aisikrimu ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Neev Phukusi la Aisikrimu akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Neev Phukusi la Aisikrimu amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician.
- Dimensions & Packaging
- Capacity: 170 ml
Mouth: 80mm
Depth: 62mm - Tags
- Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream
- Production Technology
- Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability - Design Challenge
- Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream.
- Research
- Behavioral examination, etc
- Inspiration
- The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place.
- Project Duration
- The project started in October 2022 and finished in April 0223 in Shiraz, Iran
- Operation Flow
- The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music.
- Image Credits
- Illustrator / Creator: Mohsen Koofiani
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