Dizayini ya Kanpai Ntchito Yoyambirira: Kulongedza kwa Mowa wa Citrus ndi Hui Tu ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
ChitsuloMapaketi· 2024
Kanpai Ntchito Yoyambirira: Kulongedza kwa Mowa wa Citrus
ndi Hui Tu
Kasitomala: Hungkung University
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #152030Kapangidwe
Za Kanpai Ntchito Yoyambirira: Kulongedza kwa Mowa wa Citrus
Zolemba za Bukhu: Kanpai ndi kapangidwe ka kulongedza kwa mowa wa citrus wopangidwa mumzinda wa Taichung City, ku Taiwan. Mzinda wa Taichung City ndiwo malo akuluakulu kwambiri olima citrus ku Taiwan, komabe mowa wa citrus wamderalo unali wosowa, choncho njira yatsopano yokonzera chakumwacho idapangidwa. Dzina lakuti Kanpai limatanthauza "bottoms up" mu Chichaina, ndipo limagwirizana ndi chikondwerero. Zithunzi za magulu a zipatso za tankan ndi ponkan zimapanga zizindikiro zazikulu za kulongedzako. Mawonekedwe a khungu la citrus akuwonetsedwa kudzera mu kunyezimira pang'ono komanso kubowola. Kulongedzako kuli ndi kukula kwa masentimita 80 kwa 80 kwa 240 milimita.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Kanpai Ntchito Yoyambirira: Kulongedza kwa Mowa wa Citrus ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Kanpai Ntchito Yoyambirira: Kulongedza kwa Mowa wa Citrus akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Kanpai Ntchito Yoyambirira: Kulongedza kwa Mowa wa Citrus amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
- Miyezo ndi Kuphimba
- 80 x 80 x 240 mm
- Zizindikiro
- Citrus Liqueur, Cheers, Taichung, Shi Gang.
- Teknoloji Yopangira
- pet three dimensional printing, partial glazing & punching.
- Vuto la Dizayini
- As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
- Kafukufuku
- This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
- Chilimbikitso
- Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
- Nthawi ya Polojekiti
- The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
- Mdondomeko ya Ntchito
- Chill, Twist-off and Kanpai.
- Petensi
- Copyrights Hui Tu, 2022.
- Mwini Zithunzi
- Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
