Shede Spirit Oriental Wisdom Kupaketa kwa Zakumwa Zoledzeretsa ndi Songbai Wang, Yao Wu and Xuan’ang Pu

Dizayini ya Shede Spirit Oriental Wisdom Kupaketa kwa Zakumwa Zoledzeretsa ndi Songbai Wang, Yao Wu and Xuan’ang Pu ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

SilivaMapaketi· 2024

Shede Spirit Oriental Wisdom Kupaketa kwa Zakumwa Zoledzeretsa

ndi Songbai Wang, Yao Wu and Xuan’ang Pu

Kasitomala: Shede Spirits Co., Ltd

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi

43,706

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #152685

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Shede Spirit Oriental Wisdom Kupaketa kwa Zakumwa Zoledzeretsa

Shede Spirit Oriental Wisdom ndi bokosi la mphatso lopangidwira zakumwa zoledzeretsa za ku China. Kapangidwe kake kamagwirizanitsa mtundu wa malondawa ndi Weiqi, masewera a bolodi omwe amadziwikanso kuti Go. Mabotolo a zakumwazo ali ndi maonekedwe a miyala yakuda ndi yoyera ya Weiqi, ndipo maonekedwe ake ozungulira ndi osavuta kugwira. Mukatsegula bokosilo mumaona masewera akale a Weiqi osonyezedwa m'njira ya zithunzi. Mbale za miyala ya Weiqi ndi bolodi la Weiqi zaphatikizidwamo, kotero masewerawa akhoza kuseweredwa pamene zakumwazo zikumwedwa. Bokosili lapangidwa ndi makatoni a pepala la kraft pofuna kuchepetsa kuwonongeka kwa zipangizo.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Shede Spirit Oriental Wisdom Kupaketa kwa Zakumwa Zoledzeretsa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Shede Spirit Oriental Wisdom Kupaketa kwa Zakumwa Zoledzeretsa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Shede Spirit Oriental Wisdom Kupaketa kwa Zakumwa Zoledzeretsa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Miyezo ndi Kuphimba: 312mm*312mm*142mm
Zizindikiro: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Teknoloji Yopangira: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Vuto la Dizayini: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Kafukufuku: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Chilimbikitso: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Nthawi ya Polojekiti: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Mdondomeko ya Ntchito: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Mamembala a Gulu: Songbai Wang,
Yao Wu,
Xuan’ang Pu