Dizayini ya Pazhu Winery Ntchito Yaikulu ya Kaphukusi ka Vinyo ndi Yanhui Zhang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
ChitsuloMapaketi· 2024
Pazhu Winery Ntchito Yaikulu ya Kaphukusi ka Vinyo
ndi Yanhui Zhang
Kasitomala: Wuhan PUFINE Creative Technology Co., Ltd.
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #152702Kapangidwe
Za Pazhu Winery Ntchito Yaikulu ya Kaphukusi ka Vinyo
Malemba a Bukhu: Pazhu Winery ndi kapangidwe ka kaphukusi ka vinyo wa mphesa opangidwa ku Tibet. Bokosi lakunja limatsata mtundu wa zomangamanga wa Nyumba ya Potala, ndipo mitundu yaikulu yogwiritsidwa ntchito ndi yofiira ngati dothi ndi yachikaso ngati mwala. Chizindikiro cha PET chimapangidwa pogwiritsa ntchito njira yosindikiza ya utraviolet ya mitundu isanu ndi inayi. Zithunzi zamdalitso wachikondi, mbendera zapemphero, mphesa zokongoletsedwa, ndi nyama zapafupi zimajambulidwa mumtundu wa zikhalidwe za m'derali. Nambala 3716 ikutanthauza kutalika kwa malo pamene malo opangira vinyo ali pamwamba pa nthaka. Pamene bokosi limatsegulidwa pamwamba, mawonekedwe a mapiri ozungulira amaonekera. Bokosi la mphatso limayeza 112 kwa 112 kwa 380 millimeters.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Pazhu Winery Ntchito Yaikulu ya Kaphukusi ka Vinyo ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Pazhu Winery Ntchito Yaikulu ya Kaphukusi ka Vinyo akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Pazhu Winery Ntchito Yaikulu ya Kaphukusi ka Vinyo amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
- Miyezo ndi Kuphimba
- Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm - Zizindikiro
- Tibet, extremely high altitude, national features, Pazhu Winery
- Teknoloji Yopangira
- The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
- Vuto la Dizayini
- The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
- Kafukufuku
- As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
- Chilimbikitso
- The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
- Nthawi ya Polojekiti
- The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
- Mdondomeko ya Ntchito
- It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
- Mamembala a Gulu
- Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
