Taste of Springtime Ntchito Yaikulu ya Kaphukiziro by Wei Li is a highly esteemed winner of the very prestigious 2024 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
ChitsuloMapaketi· 2024
Taste of Springtime Ntchito Yaikulu ya Kaphukiziro
by Wei Li
Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #153131The Design
About Taste of Springtime Ntchito Yaikulu ya Kaphukiziro
Malemba a M'buku: Taste of Springtime ndi kapangidwe ka kaphukiziro ka baijiu, mowa wachikhalidwe wa ku China. Mawonekedwe ake amakumbutsa awa yotchedwa hourglass, wopangidwa mwa kuphatikiza mabotolo aang'ono awiri, limodzi pamwamba pa linzake, monga chizindikiro cha nthawi yogawana pamodzi. Pamalo pomwe mabotolowo amalumikizana, mtundu wosinthasintha wa chithunzi ndi maziko umapanga mthunzi wa nkhope ya munthu, ndipo maonekedwe awiri oyang'anizana amawoneka pansi. Mabotolo awiriwa amakhala ndi kuchuluka kochepa ndi mphamvu zosiyanasiyana za mowa, zomwe zimathandizira kumwa moyenerera, ndekha kapena limodzi ndi ena. Chikwama chakutsogolo chimapangidwa ndi pepala ndi pulasitiki zomwe zimatha kubwezerezedwanso ndipo zimawonongeka mwachilengedwe.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Taste of Springtime Ntchito Yaikulu ya Kaphukiziro ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Taste of Springtime Ntchito Yaikulu ya Kaphukiziro akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Taste of Springtime Ntchito Yaikulu ya Kaphukiziro amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design inspiration for this product comes from the famous “Wormhole theory" and the shape of it is shaped like an hourglass by combining two bottles of small wine, one up and one down, with the intention of sharing a wonderful time with others. Taste of Springtime focuses on creating conversational connections with different consumer groups, conveying the closeness and necessity of interpersonal relationships through design language. There are two opposite faces at the bottom, as if they are talking in the shackles of space-time, achieving heart-to-heart communication and collision.
- Dimensions & Packaging
- Width 88mm x Depth 88mm x Height 196mm
- Tags
- spring time, interaction, socializing, hourglass
- Production Technology
- The shape of this product breaks through the image of traditional Baijiu. By using the hourglass representing time as the design prototype, it means that Chinese Baijiu is the precious thing left after years of brewing. The product uses Rubin's reverse graphics to form a silhouette of a person's side face at the joint of the glass, adding artistic beauty to the practical function. The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection.
- Research
- The design emphasizes the concept of "time" and enhances the brand identity. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present. The product meets the needs of the current era, and can generate strongly correlated material interaction with users, thus improving users' understanding. The overall design conveys the concepts of cherishing time, communicating with people, and looking forward to spring, which helps to promote social harmony and stability. In addition to practical functions, the product also has aesthetic value and artistic collection value.
- Inspiration
- The product conveys the closeness and necessity of interpersonal relationships through various design languages. The use of Rubin's reverse pattern at the connection of glass forms a silhouette of a person's side face, as well as the two opposite faces at the bottom, as if in a conversation within the constraints of time and space, both of which mean that people are destined through social interaction, blending and connecting with each other. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present.
- Project Duration
- The project started in March 2023 in China and finished in June 2023 in China, and will be exhibited in China in August 2023.
- Operation Flow
- The product is composed of two bottles of small capacity and different degrees, whether drinking alone or drinking together, are suitable for achieving a tipsy state and not excessive. According to the consumer's habits and preferences, the glass design is also divided into two different capacities to promote healthy, moderate drinking. People are destined by sharing, blending and connecting with each other. The social attributes of the product connect people and narrow the distance between hearts.
- Team Members
- Mr.Dong Jinghong
Mr.Huang Yangzhong
Mr.Li Wei
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