Ideamix Lab Ntchito Yaikulu: Kanthu Kosungiramo Zakumwa by Qichao An

Ideamix Lab Ntchito Yaikulu: Kanthu Kosungiramo Zakumwa by Qichao An is a highly esteemed winner of the very prestigious 2024 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

ChitsuloMapaketi· 2024

Ideamix Lab Ntchito Yaikulu: Kanthu Kosungiramo Zakumwa

by Qichao An

Client: Mornice Brand Design

Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

Verify Award Status for #153799

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ideamix Lab Ntchito Yaikulu: Kanthu Kosungiramo Zakumwa

Mawu a M'buku: Ideamix Lab ndi kapangidwe ka kanthu kosungiramo mtundu wa zakumwa za tiyi wa zipatso. Mtunduwu uli ndi zokoma zitatu: tiyi wakuda wa sitiroberi, tiyi wobiriwira wa mango ndi jasmine, komanso tiyi wobiriwira wa pulamu wobiriwira. Kukoma kulikonse kumasonyezedwa ndi mtundu wapadera, kotero mitundu itatuyi imatha kusiyanitsidwa mosavuta. Kutsogolo kwa chotengera chilichonse kuli zithunzi za zipatso zamawonekedwe a geometri zomwe zikuwonetsa kukoma ndiponso kunyamula chizindikiro cha mtundu wa kampani. Zakumwazi zilibe zowonjezera kapena shuga. Chotengera chilichonse chili ndi mulingo wa 65 mm m'lifupi, 65 mm mozama, ndi 115 mm m'litali.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Ideamix Lab Ntchito Yaikulu: Kanthu Kosungiramo Zakumwa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Ideamix Lab Ntchito Yaikulu: Kanthu Kosungiramo Zakumwa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Ideamix Lab Ntchito Yaikulu: Kanthu Kosungiramo Zakumwa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 115mm
Tags: Package design，Drink Design，Oriental design，Chinese Flavordesign
Production Technology: This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
Design Challenge: In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
Research: Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
Inspiration: Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
Project Duration: The project started in September, 2022
Operation Flow: Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
Team Members: Qichao An
Image Credits: Qichao An