Dizayini ya Moutai 1935 Kupakidwa kwa Zakumwa Zoledzeretsa ndi Chengdu Wanjiazu Technology Co., Ltd ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Golide ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
GolideMapaketi· 2024
Moutai 1935 Kupakidwa kwa Zakumwa Zoledzeretsa
ndi Chengdu Wanjiazu Technology Co., Ltd
Kasitomala: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.
Wopambana pa Mphoto ya Golide ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #153916Kapangidwe
Za Moutai 1935 Kupakidwa kwa Zakumwa Zoledzeretsa
Moutai 1935 ndi kupakidwa kwa mowa wosunthidwa wa ku China wochokera m'chigawo cha Guizhou. Botolo lagalasi lili ndi zithunzi zotuluka pamwamba pa maziko ofiira, zosonyeza zithunzi zagolide za ogulitsa mchere ndi malonda a mowa mu tauni ya Moutai. Zithunzizi zidalimbikitsidwa ndi zojambula zachikhalidwe za ku China zosonyeza moyo wa anthu. Mabwalo atatu a mafunde agolide asindikizidwa pa phewa la botolo. Pamwamba pa zithunzi zotulukazo pamalizidwa ndi kupopera kwa glaze, komwe kumathandiza kugwira bwino ndi kukhudza. Chivundikiro cha zinc alloy chimagwiritsa ntchito mapangidwe a mano osweka ngati njira yoletsa zachinyengo. Bokosi la mphatso lapangidwa kuchokera ku chipboard chomwe chingagwiritsidwenso ntchito ndipo chimawola chokha.
Chidziwitso
Za Mphoto ya Golide ya A' Design Award
Moutai 1935 Kupakidwa kwa Zakumwa Zoledzeretsa ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Moutai 1935 Kupakidwa kwa Zakumwa Zoledzeretsa akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Moutai 1935 Kupakidwa kwa Zakumwa Zoledzeretsa amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
- Miyezo ndi Kuphimba
- product dimensions,230 mm x 85 mm x 85 mm
- Zizindikiro
- Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
- Teknoloji Yopangira
- The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure. - Vuto la Dizayini
- The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
- Kafukufuku
- After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
- Chilimbikitso
- The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
- Nthawi ya Polojekiti
- The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
- Mdondomeko ya Ntchito
- The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
- Mamembala a Gulu
- Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
