Martial Essence In Brew Ntchito Yaikulu: Chotungira cha Mowa Wosakaniza ndi Zhejiang Sci-Tech University

Dizayini ya Martial Essence In Brew Ntchito Yaikulu: Chotungira cha Mowa Wosakaniza ndi Zhejiang Sci-Tech University ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2024

Martial Essence In Brew Ntchito Yaikulu: Chotungira cha Mowa Wosakaniza

ndi Zhejiang Sci-Tech University

Kasitomala: Zhejiang Sci-Tech University

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

12,462

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #154615

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Martial Essence In Brew Ntchito Yaikulu: Chotungira cha Mowa Wosakaniza

Mawu a M'buku: Martial Essence In Brew ndi kapangidwe ka chotungira cha Laojiuhan, mowa wosakaniza wochokera ku Yongjia, Wenzhou. Kapangidweka amagwiritsa ntchito Fenglin Southern Fist, luso lakomweko la nkhondo, monga chithunzi chachikulu. Mizere yagolide ikuwonetsa magalimoto asanu ndi limodzi achikale, ndipo dzina la chinthucho lalembedwa m'zilembo zolimba zokongola. Chithunzi cha madontho pansi pa chilembo chomaliza chikuimira njira yowumitsira mowawo. Botolo lili ndi mtundu wakuda wosalala ndipo lili ndi chophimba chagolide chachitsulo. Botolo ndi chophimba zake zakongoletsedwa ndi zithunzi za mapiri ndi mitsinje, zomwe zimawonjezera mbiri ya dera komanso kupewa kuterera pogwira. Botololo limakhala ndi mowa wokwana masiliva 500.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Martial Essence In Brew Ntchito Yaikulu: Chotungira cha Mowa Wosakaniza ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Martial Essence In Brew Ntchito Yaikulu: Chotungira cha Mowa Wosakaniza akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Martial Essence In Brew Ntchito Yaikulu: Chotungira cha Mowa Wosakaniza amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Miyezo ndi Kuphimba: Bottle: 500ml
Zizindikiro: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Teknoloji Yopangira: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Vuto la Dizayini: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Kafukufuku: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Chilimbikitso: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Nthawi ya Polojekiti: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Mdondomeko ya Ntchito: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Mamembala a Gulu: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang