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The Drum of Heaven and Earth Ntchito Yaikulu Yofunika: Kaphukira ka Zakumwa Zoledzeretsa ndi Hai Zhu

Dizayini ya The Drum of Heaven and Earth Ntchito Yaikulu Yofunika: Kaphukira ka Zakumwa Zoledzeretsa ndi Hai Zhu ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.


ChitsuloMapaketi· 2024

The Drum of Heaven and Earth Ntchito Yaikulu Yofunika: Kaphukira ka Zakumwa Zoledzeretsa

ndi Hai Zhu

Kasitomala: Shanxi Fenyangwang Wine Industry Co., Ltd.

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi

12,243

Mitundu

Kapangidwe

Za The Drum of Heaven and Earth Ntchito Yaikulu Yofunika: Kaphukira ka Zakumwa Zoledzeretsa

Mawu a M'buku: Ng'oma ya Kumwamba ndi Dziko Lapansi ndi kapangidwe ka mtsuko wa kaphukira ka zakumwa zoledzeretsa za Chitchaina zotchedwa Baijiu, zolemera makilogalamu 25. Mawonekedwe ake amafanana ndi ng'oma yakale ya nkhondo, yolimbikitsidwa ndi ng'oma za mtsogoleri wankhondo wa Ufumu wa Tang, Guo Ziyi. Zifanizo za njoka zazikulu (dragons) ndi Pixius, zinyama zamwayi mu mwambo wa Chitchaina, zaphatikizidwa ndi zilembo zolembedwa mwaluso mu mtundu wa utatu womwe ungamveke ndi manja. Kukongoletsa ndi golide komanso kusema kwapangitsa pamwamba pake kukhala ndi mawonekedwe olemera. Zibonga za ng'oma mbali zonse ziwiri zitha kugwiritsidwa ntchito ngati zosungiramo, kotero kaphukira aja atha kugawidwa. Kaphukirayo ali ndi kukula kwa 565 mpaka 209 mpaka 742 mm.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

The Drum of Heaven and Earth Ntchito Yaikulu Yofunika: Kaphukira ka Zakumwa Zoledzeretsa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. The Drum of Heaven and Earth Ntchito Yaikulu Yofunika: Kaphukira ka Zakumwa Zoledzeretsa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. The Drum of Heaven and Earth Ntchito Yaikulu Yofunika: Kaphukira ka Zakumwa Zoledzeretsa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera
The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
Miyezo ndi Kuphimba
product dimensions, 565 mm x 209 mm x 742 mm
Zizindikiro
Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
Teknoloji Yopangira
Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
Vuto la Dizayini
The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
Kafukufuku
The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
Chilimbikitso
Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
Nthawi ya Polojekiti
This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
Mdondomeko ya Ntchito
The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
Mamembala a Gulu
Hai Zhu

Zolipidwa

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