Hao Prawns Phukusi la Zokometsera Chakudya ndi Jin Zhang

Dizayini ya Hao Prawns Phukusi la Zokometsera Chakudya ndi Jin Zhang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

ChitsuloMapaketi· 2024

Hao Prawns Phukusi la Zokometsera Chakudya

ndi Jin Zhang

Kasitomala: Wuhan Sanbu Brand Design

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi

12,397

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #154739

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Hao Prawns Phukusi la Zokometsera Chakudya

Ojambula amagwiritsa ntchito malo akulu oyera kuti adzipatule ku zinthu zina zofanana nazo, pogwiritsa ntchito kuphatikiza kwa zithunzi za makadi zodziwika bwino ndi nkhanu kuti ogula azidziwana nazo; Chifukwa zilembo za Chitchina za dzina la malonda zimavuta kutchula molondola, wojambulayo adapanga chizindikiro cha Chingerezi cha malonda pogwiritsa ntchito zolemba za pinyin ya Chitchina. Kuwonjezera zizindikiro za kamvekedwe kumapangitsa kukhala kosavuta kutchula dzina la malonda molondola, ndipo mawonekedwe a zizindikiro za kamvekedwezi ali ngati chizindikiro cha kuvomereza, kupanga chithunzi chothandizira cha malonda.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Hao Prawns Phukusi la Zokometsera Chakudya ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Hao Prawns Phukusi la Zokometsera Chakudya akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Hao Prawns Phukusi la Zokometsera Chakudya amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Miyezo ndi Kuphimba: Width 185mm x Depth 45mm x Height 256mm
Zizindikiro: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Teknoloji Yopangira: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Vuto la Dizayini: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Kafukufuku: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Chilimbikitso: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Nthawi ya Polojekiti: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Mdondomeko ya Ntchito: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.