Dizayini ya Sheng Ming Yue Bokosi la Mphatso la Keke za Mwezi ndi Hu Wan, Li Jianpeng and Shi Xiaoxia ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
BronzeMapaketi· 2024
Sheng Ming Yue Bokosi la Mphatso la Keke za Mwezi
ndi Hu Wan, Li Jianpeng and Shi Xiaoxia
Kasitomala: Netease Yanxuan Trading Co. Ltd
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #154809Kapangidwe
Za Sheng Ming Yue Bokosi la Mphatso la Keke za Mwezi
Pa nthawi ya Chikondwerero cha Pakati pa Chilimwe, makeke a mwezi amagwiritsidwa ntchito ngati mphatso ndi kudyedwa payekha. Komabe, pamene kukutira kukhala kokongola kwambiri ndi kowononga, gulu lidapanga mwadala bokosi la mphatso la makeke a mwezi laling'ono komanso loteteza chilengedwe. Sheng Ming Yue ikuwonetsa mwezi wowala ukutuluka pamwamba pa nyanja, kuwonetsa chikhumbo cha anthu aku China chokhala limodzi ndi zinthu zokongola, ndipo imasunga khalidwe labwino la mphatso pamene ikuwonetsa khalidwe ndi kuya kwa chikhalidwe chachikhalidwe cha China. Cholinga ndi kupereka njira yabwino komanso yotsika mtengo yokondwerera chikondwererochi ndikusintha moyo wokhazikika wothandiza chilengedwe.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Sheng Ming Yue Bokosi la Mphatso la Keke za Mwezi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Sheng Ming Yue Bokosi la Mphatso la Keke za Mwezi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Sheng Ming Yue Bokosi la Mphatso la Keke za Mwezi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
- Miyezo ndi Kuphimba
- Width：200mm x Depth:110mm x Height：255mm
- Zizindikiro
- Oriental Aesthetics, Package Design
- Teknoloji Yopangira
- As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture. - Vuto la Dizayini
- The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
- Kafukufuku
- Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
- Chilimbikitso
- Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
- Nthawi ya Polojekiti
- The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
- Mdondomeko ya Ntchito
- The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
- Mamembala a Gulu
- Hu Wan
Li Jianpeng
Shi xiaoxia - Mwini Zithunzi
- Creative Director Hu Wan
Designer Li Jianpeng
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
