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Hiroshima Dentetsu Thawulo la M'manja by Hajime Tsushima

Hiroshima Dentetsu Thawulo la M'manja by Hajime Tsushima is a highly esteemed winner of the very prestigious 2024 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.


BronzeMapaketi· 2024

Hiroshima Dentetsu Thawulo la M'manja

by Hajime Tsushima

Client: Tsushima Design

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

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Colors

The Design

About Hiroshima Dentetsu Thawulo la M'manja

Thawulo lakumbukira ili la m'manja, logulitsidwa mu Mzinda wa Hiroshima, Japan, lili ndi mgwirizano wozama ndi mbiri ya mzindawu pambuyo pa bomba la atomiki. Limapangidwa kuchokera ku zinyoni za origami zogwiritsidwanso ntchito zomwe zimasimbilidza mtendere, zosinthidwa kukhala ulusi wa rayon. Kapangidwe kake kali ndi mitundu iwiri: imodzi ili ndi manambala a tram otuluka kudzera m'bowo, ndipo inayo ili ndi mawu opangidwa omwe amapanga makwerero akatsitsimulidwa. Chithunzi cha thawaloli chikuyimira mtengo wa chigawo cha Hiroshima, mtengo wa maple, ndipo mitundu yake imatsanzira kapangidwe ka tram. Zinthu izi zimaima m'malo mwa mzimu wa Hiroshima, zofalitsa chifuniro cha mtendere.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Hiroshima Dentetsu Thawulo la M'manja ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Hiroshima Dentetsu Thawulo la M'manja akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Hiroshima Dentetsu Thawulo la M'manja amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This hand towel is an "origami crane hand towel" made from recycled paper cranes donated by the city of Hiroshima in JAPAN.
The 650 is the exposed train.
This is made a design with a hole through which the 650 characters can be seen.
Maple, which is the pattern of the hand towel, is the prefectural tree of Hiroshima.
The other is a folded paper package. Also, when you open the folded package, the typography emerges in the form of overlapping stairs.
Dimensions & Packaging
The hand towel is 25cm x 25cm. Package is W175mm x H168mm x D20mm
The package is made of a single piece of paper. One has a hole cut out so that the number 650 can be seen. The other is that the typography appears in a stair-like manner.
The paper is folded over and over and a hole is punched so that the logo can be seen.
Tags
package design, towel, souvenir, typography, japan, hiroshima
Production Technology
This product is made by reusing origami cranes donated to Hiroshima Peace Memorial Park and processing them into rayon thread.
It is a souvenir that prays for peace, and has a concept unique to Hiroshima.
Design Challenge
"The most challenging aspect was creating the package on a single A3-sized sheet of paper. It was necessary to reduce costs. The problem is how to create an appealing package design using just one sheet of paper. Specifically, it was difficult to manually create the layered and staircase-like structure of the paper. By making holes, you can show the material of the towel.
Research
This product has a design based on the symbol of Hiroshima and the atomic bombed train. It is hoped that this will arouse interest in the message of peace and Hiroshima's history, contributing to peace efforts and raising awareness of Hiroshima. These effects will contribute to the environment, revitalize local communities, promote tourism, and raise awareness of peace.
Inspiration
Hiroshima is a city that has been rebuilt since the atomic bomb was dropped in 1945. Many people bring origami cranes to the Atomic Bomb Dome and Peace Park to pray. There are also many tourists from overseas.
Products made from recycled paper cranes are souvenirs filled with wishes for peace.
Project Duration
This product will be on sale from April 2023. It is sold at souvenir shops in Hiroshima Peace Memorial Park as a product targeting tourists and wishing for peace.
Operation Flow
This product is a souvenir with a wish for peace. A portion of the proceeds will be donated to the Hiroshima Peace Exchange Fund or the Atomic Bomb Dome Preservation Fund.
Team Members
Hajime Tsushima

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