Chavannes Chikuto cha Tiyi by Yifu Pan is a highly esteemed winner of the very prestigious 2025 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

BronzeMapaketi· 2025

Chavannes Chikuto cha Tiyi

by Yifu Pan

Client: Chavannes

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

Verify Award Status for #155257

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Colors

The Design

About Chavannes Chikuto cha Tiyi

Chavannes ndi chikuto cha tiyi chomwe chidapangidwa ngati ntchito yogwirizana pakati pa Chavannes Tea ndi Nyumba Yosungiramo Zinthu Zakale ya Dunhuang ku China. Chikutochi ndi gawo limodzi la mndandanda wa zigawo zisanu ndi ziwiri zomwe zidalimbikitsidwa ndi njira yakale ya Silika, ndipo baibulo ili limagwiritsa ntchito Dunhuang, m'chigawo cha Gansu, ngati mutu waukulu wowoneka. Zithunzi za Flying Apsaras zochokera pa zojambulajambula za makoma a Dunhuang zaphatikizidwa ndi Wuyi Rock Tea kuti zisonyeze kukumana kwa njira ya Silika ndi chikhalidwe cha tiyi. Bokosi laulemuwa lapangidwa ndi bolodi la imvi ndi pepala lapadera logwiritsa ntchito njira za hot stamping, UV, ndi relief printing. Madirowa awiri otsutsana ali ndi mabokosi ang'onoang'ono atatu aliwonse, ndipo bokosi lililonse limakhala ndi thumba limodzi la tiyi.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Chavannes Chikuto cha Tiyi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Chavannes Chikuto cha Tiyi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Chavannes Chikuto cha Tiyi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a joint product of Chavannes Tea and the Dunhuang Museum in China. Sha Huang is one of the seven silk road mask series products of Chavannes Tea, and China's Gansu Dunhuang is the main visual element, combining the Flying Apsaras sculptures of Dunhuang with Chinese Wuyi Rock Tea. It showcases the fusion of the Silk Road and tea culture. In our design, we use exquisite illustration envelopes and double-drawer boxes to display the refinement of the tea packaging and brand tonality.
Dimensions & Packaging: 250mm（W）*45mm（D）*180mm（h）
Tags: CHAVANNES,panyifu,IFPD,tea package,YIFUPAN
Production Technology: The process uses gray plate material and special paper, combined with hot stamping/UV/relief printing techniques. The box is a double-drawer box with three small boxes on both sides, each containing a separate tea bag.
Design Challenge: n this series, we need to maintain the same illustration and packaging design style as the other six Silk Road series of the tea brand. While delivering the brand value of tea.
Research: The Silk Road Dunhuang Flying Apsaras Series packaging we designed for Chavannes Tea is the first of the seven series we designed for the brand.
From the ancient Sanxingdui to the Terracotta Warriors of Emperor Qin Shi Huang to Dunhuang, it follows the route of the ancient Silk Road from east to west. This packaging is the Dunhuang Flying Apsaras series.
In terms of craftsmanship and illustration, we have made every effort to restore the beauty of the fusion of Dunhuang murals and Chinese tea. It is not only a fusion of culture and visuals, but also a fusion of the ancient Silk Road and tea.
Inspiration: The inspiration for the packaging design of Chavannes Tea comes from the ancient Silk Road that passed through Dunhuang in China. The exquisite style of the packaging is derived from the Flying Apsaras and Buddha statues in the Dunhuang murals, which we combined with Wuyi Rock Tea. We showcase the brand colors imperial purple and the brand symbol to display the overall tone of Chavannes Tea.
Project Duration: 2024/5
Operation Flow: The gift box of this tea package is light and compact, and adopts the form of opposite-pull drawer packaging, which is easy to carry and collect. Gray board gift boxes and cardboard four-color printing envelopes are used, while different processes such as bronzing, UV and bump are used to highlight the temperament of packaging and the classical and mysterious beauty of the Silk Road and Chinese Dunhuang culture.
Team Members: Yifu Pan
Image Credits: Designer/Photo/video Yifu Pan